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Developing the Sampling Plan

Developing the Sampling Plan

Developing the Sampling Plan. Chapter 9, Student Edition. Learning Objectives. Explain the difference between a parameter and a statistic Explain the difference between a probability sample and a nonprobability sample List the primary types of nonprobability samples

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391 views • 22 slides
Analysis & Interpretation: Multiple Variables Simultaneously

Analysis & Interpretation: Multiple Variables Simultaneously

Analysis & Interpretation: Multiple Variables Simultaneously. Chapter 13, Student Edition. Learning Objectives. Discuss why a researcher might conduct a multivariate analysis Explain the purpose and importance of cross tabulation

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443 views • 17 slides
Exploratory, Descriptive, and Causal Research Designs

Exploratory, Descriptive, and Causal Research Designs

Exploratory, Descriptive, and Causal Research Designs. Chapter 3, Student Edition. Learning Objectives. Describe the major emphasis of each of the three basic types of research design Describe the key characteristics and basic uses of exploratory research

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1.96k views • 17 slides
Data Collection: Enhancing Response Rates while Limiting Errors

Data Collection: Enhancing Response Rates while Limiting Errors

Data Collection: Enhancing Response Rates while Limiting Errors. Chapter 10, Student Edition. Learning Objectives. Describe the five types of error that can enter a study Give the general definition for response rate Discuss several ways in which response rates might be improved.

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339 views • 16 slides
Asking Good Questions

Asking Good Questions

Asking Good Questions. Chapter 7, Student Edition. Learning Objectives. Define the term measurement as it is used in marketing research List the four scales (levels) of measurement Name some widely used attitude scaling techniques in marketing research

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395 views • 15 slides
Data Preparation for Analysis

Data Preparation for Analysis

Data Preparation for Analysis. Chapter 11, Student Edition. Learning Objectives. Explain the purpose of the editing process Define what coding is Describe the kinds of information contained in a codebook Describe common methods for cleaning the data file

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453 views • 13 slides

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