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Support media - PowerPoint PPT Presentation

Support media

Support media

Support media. Support Media. Support media are used to reach those people in the target market the primary media may not have effectively reached and to reinforce or support, their messages. It is important to remember that some of these media are not used only for support, but for

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1.17k views • 42 slides
Chapter 11

Chapter 11

Chapter 11. Out-of-Home and Support Media. Chapter Objectives. To recognize the various out-of-home support media available to the marketer in developing an IMC program. To develop an understanding of the strengths and limitations of out-of-home and support media.

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548 views • 40 slides
BIO-FILTRATION

BIO-FILTRATION

BIO-FILTRATION. A Detailed Study of Methodology of Bio filtration In Controlling Air Pollution . Shreyash Gupta Avichal Sharma. OVERVIEW-:. Industries, agriculture transport many more modern socio-economic practices pollute our environment.

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2.56k views • 25 slides
Chapter 2: THE PROMOTION INDUSTRY: MARKETERS, AGENCIES, and MEDIA ORGANIZATIONS 2.1

Chapter 2: THE PROMOTION INDUSTRY: MARKETERS, AGENCIES, and MEDIA ORGANIZATIONS 2.1

Chapter 2: THE PROMOTION INDUSTRY: MARKETERS, AGENCIES, and MEDIA ORGANIZATIONS 2.1. The Promotion Industry in Transition . ALTERED BY SIX TRENDS Information in Marketplace is an Interactive System between Marketers and Consumers

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559 views • 17 slides
Support Media, P-O-P Advertising, and Event Sponsorship

Support Media, P-O-P Advertising, and Event Sponsorship

Chapter 17. Support Media, P-O-P Advertising, and Event Sponsorship. Traditional Support Media. Purpose: To reinforce or extend a message being delivered through other media Signs, billboards Transit Aerial Specialty Directory. Chapter 17: Support Media 2. Outdoor Signage and Billboards.

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350 views • 14 slides
Ch. 12: Evaluation of Print Media

Ch. 12: Evaluation of Print Media

Ch. 12: Evaluation of Print Media. Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories based on the audience to which they directed. Advantages and Disadvantages of Magazines as Advertising Media.

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409 views • 11 slides

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