'Tangible good' diaporamas de présentation

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 9. CHAPTER. Product Concepts. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Define the term product Classify consumer products

704 views • 44 slides

Chapter 14

Chapter 14. Designing and Managing Services. Learning Objectives. How can services be defined and classified, and how do they differ from goods? What are the new services realities? How can companies achieve excellence in services marketing? How can companies improve service quality?

284 views • 28 slides

Introduction to retailing

948 views • 21 slides

SERVICE FOR BUSINESS MARKETS

SERVICE FOR BUSINESS MARKETS. CHAPTER 9. Use with BUSINESS TO BUSINESS MARKETING MANAGEMENT: A GLOBAL PERSPECTIVE ISBN 978-0-415-53702-5 Published by Routledge 2013. 1. Classifying Services. Cross-border supply. Consumption abroad. Commercial presence. Movement of natural persons.

421 views • 19 slides