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Total promotion budget - PowerPoint PPT Presentation

Chapters Fourteen, Fifteen and Sixteen Lectures 10,11 & 12.

Chapters Fourteen, Fifteen and Sixteen Lectures 10,11 & 12. Communicating Customer Value: Integrated Marketing Communications Strategy Promotion Mix. Promotion Mix Strategies. Setting the Total Promotion Budget and Mix. Steps in Developing Effective Marketing Communication.

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Promotion Mix

Promotion Mix. b y Suwattana Sawatasuk. Promotion Mix (or Marketing Communication Mix). The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. Promotion Tools. Advertising Sales promotion Personal selling

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Communicating Customer Value

Communicating Customer Value. Agenda. The Promotion Mix Integrated Marketing Communications The Communication Process Effective Marketing Communication. Promotion Budget/Mix Socially Responsible Marketing Communication. Promotional Mix. The five major promotional tools are: Advertising

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445 views • 20 slides

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Total promotion budget - PowerPoint PPT Presentation

Chapters Fourteen, Fifteen and Sixteen Lectures 10,11 &amp; 12.

Promotion Mix

Communicating Customer Value

Chapters Fourteen, Fifteen and Sixteen Lectures 10,11 & 12.