'Tv budget' diaporamas de présentation

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Offering Media Alternatives

Offering Media Alternatives. Evaluating and Selecting Media Vehicles. TV Target audience Rating Share Dayparts Reach Frequency CPP/Sec Advertising clutter Channel reputation Ad position Available discounts. Strengths. TV SWOT Analysis.

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Looking Beyond the :30 Spot The Hispanic Mom Market

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ADDED VALUE

ADDED VALUE What is it? How is it used? Added Value Something many TV, Radio, Out-of Home, Print vendors provide to clients at no-cost. Sometimes just an order Long term orders (6 months to 1 year) Certain share of business (40% of TV budget to CBS or 100% of radio budget to Clear Channel

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Woolworths

Woolworths. Regional TV Market Review. September 2011. RTM is the marketing bureau for Regional free t o a ir TV. www.regionaltvmarketing.com.au. Regional consumers are a key element in Woolworths long term success. Regional consumers represent 44% of all regular Woolworths customers

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