'Understanding consumer behaviour' diaporamas de présentation

Introduction to Consumer Behaviour

Introduction to Consumer Behaviour. Consumer Behaviour. The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Personal Consumer.

228 views • 20 slides

3 rd Edition Strategic Management In Tourism

166 views • 16 slides

Importance of Understanding Consumer Behaviour

Consumer behaviour is the broad study of individuals or organizations and the processes used by consumers while they search, select, use and place products, services, experience, or ideas to meet their needs and their impact on the consumer and society.

71 views • 6 slides

Importance of Understanding Consumer Behaviour

Consumer behavior is the broad study of individuals or organizations and the processes used by consumers while they search, select, use and place products, services, experience, or ideas to meet their needs and their impact on the consumer and society.

39 views • 3 slides