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ADVERTISING. Advertising aims to create subjective image differences and hence product differentiation . Product differentiation is a tool to increase profitability by decreasing the elasticity of demand . Advertising plays a key role in the development of the market strategy.

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339 views • 23 slides

Session 2

Session 2. The Basic Theory Using Demand and Supply. Key Questions About International Trade. Why do countries trade? More precisely, what determines which products a country export and which products it import ?. How does trade effect production and consumption in each country ?.

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Session 2