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The [ Market Being Served , i.e. – “Small Business”] Guide to [Subject]

The [ Market Being Served , i.e. – “Small Business”] Guide to [Subject]. The top [number ] things you need to know. What is [subject]?. sub·ject Noun /ˈ səbjəkt / [Definition]. Who cares?. [Put subject into context that audience understands].

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The [ Market Being Served , i.e. – “Small Business”] Guide to [Subject]

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  1. The [Market Being Served, i.e. – “Small Business”] Guide to [Subject] The top [number] things you need to know

  2. What is [subject]? sub·jectNoun /ˈsəbjəkt/ • [Definition]

  3. Who cares? [Put subject into context that audience understands]

  4. [Brief description of what stat/graphic below says about the subject] [Interesting statistic/graphic about subject]

  5. The top [number, 3-5] benefits of [subject] • Benefit #1 • Benefit #2 • Benefit #3

  6. The top [number, 3-5] challenges of [subject] • Challenge #1 • Challenge #2 • Challenge #3

  7. Top [number, 3-5] myths about [subject] • Myth #1 • Myth #2 • Myth #3

  8. Frequently Asked Questions about [Subject]

  9. [Number] - Question? • [Response] • [Sub-response, if appropriate] • [Sub-response, if appropriate] • [Sub-response, if appropriate] • [Response]

  10. [Next Number] - Question? • [Response] • [Sub-response, if appropriate] • [Sub-response, if appropriate] • [Sub-response, if appropriate] • [Response]

  11. Key questions you should ask about [subject] • [Question – i.e. - Is it easy to use?] • Ex. Is it affordable for my business? • Ex. Are there financing options? • Ex. Is there warranty coverage? • Ex. Does it have quality and reliability? • Ex. What other features does the system offer that I should consider?

  12. Questions?

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