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1. Digital Analytix™Unlock Your Data. Deliver Results. <DATE> <Company Name>

2. comScore Mission Help clients make money by maximizing the value of their market investments, through accurate measurement, comprehensive solutions and actionable insights

3. comScore is a Global Leader in Measuring the Digital World V0411

4. comScore Digital Business Analytics Cross Platform Audience Measurement Web Analytics Vertical Market Solutions Social Analytics User Analytics Copy Testing Campaign Verification Ad Effectiveness Cross Media Advertising Analytics • Unified Digital Measurement™ Network Analytics & Optimization Customer Experience & Retention Management Mobile Technology V0411

5. comScore’s Innovative Approach Revolutionizes Measurement PERSON-Centric Panel with SITE-Census Measurement 2 Million Person Panel 360°View of Person Behavior Web Visiting & Search Behavior Online & OfflineBuying Online Advertising Exposure PANEL PAGE TAGS Advertising Effectiveness Transactions PANEL Demographics, Lifestyles & Attitudes Media & Video Consumption Unified Digital Measurement™ (UDM) Patent-Pending Methodology Adopted by over 90% of Top U.S. Media Properties Mobile InternetUsage & Behavior V0311

6. Broad Client Base and Deep Expertise Across Key Industries Media Agencies Telecom/Mobile Financial Retail Travel CPG Pharma Technology V0411

7. Helping Industry Leaders Answer Top Business Questions Media Metrix Ad Metrix Marketer Social Analytix Total Universe

8. comScore Recent Acquisitions (Elements of Transformation) • Nov 2009 • Extended UDM™ to Latin America • Enabled combined site analytics solutions • Feb 2010 • Added ad creative persuasion measurement • Enabled end-to-end cross media advertising analytics solutions • July 2010 • Strengthened offerings to mobile operators • Added network optimization, customer experience & retention mgt solutions • Sept 2010 • Extended UDM to Europe • Accelerated global expansion to European markets V0411

9. Resounding Industry Support “Smart acquisition” We have a new opportunity for web analytics where site-side measurement meets audience (panel based) measurement. It’s the collision course that many have been talking about. And it sets the stage for propelling measurement into next generation devices, apps and mobile platforms - John Lovett, Web Analytics Demystified Werner Vogels CTO Amazon …the company that makes progress in reconciling audience and onsite measurement may have the opportunity to become the standard for internet measurement, and in particular a hero to advertisers and media companies the world over. - Joseph Stanhope, Forrester

10. Full Integration of Web Measurement and Audience Demographics Audience Demographics fully integrated into Digital Analytix 3rd party data network Weighting and calibration UDM methodology

11. Leveraging Audience Data to Grow Traffic and Revenue Improve the bottom line with demographic data for your WHOLE site

12. Leading Digital Brands Trust Digital Analytix

13. IntroducingDigital Analytix™

14. AtomixTM Technology Enables Next Generation Analysis Atomix™ technology • A unique and proprietary technology that provides on the fly access to disaggregated data which enables fast, nimble, and easy to access segmentation and reporting. • Power to answer your company’s critical business questions • Identify new analysis and business opportunities • Don’t have to contact anyone to set up new segments or cubes • Data is stored in its raw, unaggregated format and is always available • Granularity and Speed Unlock Your Data. Deliver Results.

15. Easy Access to All Your Data In the Way You Want To See It Focus on solving problems, not accessing your own data. Use our interface, MS Office or other existing tools to seamlessly discover and communicate the insights you need to grow your business. Page data External data Audience data Data Lookup Data Merge Demographics Traffic Streaming Mobile AtomixTM technology Your Partners MS Office API Report Builder Integrate Export Analyze • Flexibility and Accessibility

16. Digital Analytix: Key Differentiators Our easy implementation can leverage the UDM tag structure on your website(s) tostreamline data capture process through a single tag, which reduces support costs and page weight Enables direct access to granular data within a single interface without the need for add-on tools, vendor involvement, or additional costs  Supports real-time, ad-hoc reporting and segmentation, removing any reliance on predefined data cubes or predetermined data aggregation Seamlessly integrates audience demographics with web analyticsbyleveraging comScore’s methodology to provide enhanced demographic profiles of site browsers Grants a single view of multiple channels that drive your business (web, video, and mobile) and allows for direct integration of your external data sources

17. Apply rich segmentation to report items • Cross Platform Measurement

18. Build Report Items from Scratch and Filter by Parameters Browsers • Granularity and Speed

19. Custom Variable Labels to Match Your Business • Granularity and Speed

20. Easy access to all your data in the way you want to see it Audience SEM Testing A/B and Multivariate Ad Tracking Streaming SEO Email Marketing Mobile / Applications comScore’s RING Integration Program

21. Synergy of Audience Metrics and Site Measurement Digital Analytix lets you see and understand the breadth of your audience. • Audience Demographics

22. Campaign Measurement: Attribution and Engagement Insights Attribution Modeling Detailed measurement of browser behavior; flexible attribution tool links action to conversion. We have 10 models to match business processes and targets. Campaign and Site Engagement Easily measure your campaign and engagement across the metrics that match your business’s key performance indicators. • Campaign Insights

23. Measure All of Your Content, Across Platforms Get a fully integrated view of your crossplatform content. Digital Analytix can seamlessly incorporate your mobile and app data from iOS, Android, and RIM. *Custom support available for other platforms—ask your account manager. Mobile and Apps • Cross Platform Measurement

24. Measure All of Your Content, Across Platforms—US Digital Analytix can track and analyze your video contentas well as integrate metrics from YouTube, Facebook, and Twitter. Video and Social • Cross Platform Measurement

25. Easy to Deploy and Even Easier to Maintain • One tag, two systems • No need to retag • Easier tag management • 90+ days of historical data immediately available Audience Measurement Digital Analytix Measure and analyze current and historical data seamlessly with UDM

26. Digital Analytix: The Five Architectural Principles Access ALLof Your Data Create New DimensionsOn the Fly • ImplementEasily Open Architecture Scalable Platform Data storage partitions allow the handling of massive amounts of data Unlimited label and dimension creation Integration with familiar tools and platforms via Office Link, API, RING

27. Next Steps Know your audienceUnrivaled integration of demographics Powered by Atomix technology Fast and easy access to all of your data Serviced by comScore World-class reputation

28. Thank You More information: <account manager email address>