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Critical Thinking About Media Messages: Media Literacy for 21st Century Learning

Critical Thinking About Media Messages: Media Literacy for 21st Century Learning. Frank Baker media educator fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com. February 16, 2007. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning.

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Critical Thinking About Media Messages: Media Literacy for 21st Century Learning

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  1. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning Frank Baker media educatorfbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com February 16, 2007

  2. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning

  3. Multitasking “digital natives”

  4. Predicted Media Use: 2007(hours per person) 20072000Watching TV 1,555 1,467Listening radio 974 942Using Internet 195 104Reading newspapers 175 201Reading magazines 122 135Reading books 106 105Playing videogames 86 64 "Media Usage and Consumer Spending: 2000 to 2009." US Census Bureau

  5. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning

  6. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning Recommendation:Becoming smarter about new sources of information.“In an age of overflowing information and proliferating media, kids need to rapidly process what's coming at them and distinguish between what‘s reliable and what isn't.” Dec. 10, 2006 December 10, 2006

  7. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning "In school, we spend 13 years on reading and writing. That's great, but how many years do we spend on media literacy? It's virtually zero. It seems like a missed opportunity." Dr. David Thornburg, Senior fellow of the Congressional Institute for the Future

  8. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”Jim Burke, fromThe English Teacher’s Companion

  9. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning “It would be a breach of our duties as teachers for us to ignore the rhetorical power of visual forms of media in combination with text and sound..the critical media literacy we need to teach must include evaluation of these media, lest our students fail to see, understand, and learn to harness the persuasive power of visual media.” NTCE Resolution on Visual Literacy

  10. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning Principles of Adolescent Literacy Reform “Research shows, for example, that a media-literacy curriculum can lead students to read with higher comprehension scores, write longer paragraphs, and identify more features of purpose and audience in reading selections.” (Hobbs & Frost, 2003)

  11. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning   “Media education seeks to develop awareness of the ways in which meaning is made in media texts, and developing skills of textual analysis.”(Source: Media Education: An Introduction Alvardo & Barrett, 1992)

  12. Six Key Areas ofMedia literacy education 1. Who made this text and why? (Agency) 2. What sort of text is this? (Category) 3. How was this text produced? (Technology) 4. How do I make sense of this text? (Language) 5. Who is the intended audience of this text? (Audience) 6. What does this text say about its subject? (Representation)

  13. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning Revised ELA StandardsGuiding Principle 8 An effective English language arts curriculum provides for literacy in all forms of media.

  14. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning Current ELA: Communication: Viewing Grades 6-8 • analyze print & nonprint sources for accuracy, bias, intent or purpose • evaluate the ways that the use of language, the medium, and the presentation contribute to the meaning/impact • evaluate how different nonprint sources influence and inform • evaluate the use of details, character, setting, sequence, cause and effect, imagery and sound in nonprint sources

  15. Media literacy ideas for ELA • Non-print texts (TV, film, music) • Understanding bias & stereotypes • Analyzing techniques of persuasion (for example– in advertising) • The language of TV/film (camera work, lighting, music) • Visual literacy (photography) • Blogging; graphic novels

  16. Media literacy-critical inquiry • Who created produced the message? • What was the producer’s purpose? • For whose eyeballs is this intended? • What techniques are used both to: a) attract attention b) increase believability • Who or what might be omitted and why? • Where can I go to verify the message?

  17. Editorial cartoons

  18. Print advertisements • Who created it? • For what purpose? • For which audience? • Using what techniques? • What lifestyle is promoted? • Where (what publication) might you find this; why? • How does it make you feel? • How might I change the message?

  19. Print advertisements

  20. Moving images: TV & Film The languages of TV & film include: • CAMERA • LIGHTS • SOUND • EDITING • SET DESIGN

  21. Moving images: TV TV Commercial: Cell Phones (audio and video)Everyone listens (with their eyes closed) At the conclusion, open your eyes and write down everything you HEARD Script

  22. Moving images: TV VISA commercial Critical analysis & deconstruction • Setting; Time of day • Role of music • Facial expressions as customer meets cashier • Implied message intended by VISA

  23. Moving images: film Docu-drama Novel AdaptationOpening techniques Opening

  24. Process of film making • Would your students know the process of film making?Script or screenplayStoryboardProductionPost production

  25. "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" Heidi Hayes JacobEd Consultant

  26. “Movies are a door to knowledge — knowledge of society, knowledge of history, knowledge of art…..movies (taught to) students (makes them)think critically about film and it provides them with a deeper understanding of this uniquely influential art form.” Martin ScorseseFilm director

  27. Activity POV Scene

  28. Student media production Animaction: Anti tobacco PSA messages One camera video production: Vermont

  29. Workshops Invite Frank Baker to be a part of your next professional development opportunity.fbaker1346@aol.com (803) 254-8987Media Literacy Clearinghouse www.frankwbaker.com

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