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U niversity Of Finance & Administration INTERNATIONAL BUSINESS [ B_IB ]

U niversity Of Finance & Administration INTERNATIONAL BUSINESS [ B_IB ]. Ing. Pavla Břečková, Ph.D. pavla.breckova@mail.vsfs.cz. INTERNATIONAL BUSINESS. Full-time course = 12 lectures ( summer term 20 10)

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U niversity Of Finance & Administration INTERNATIONAL BUSINESS [ B_IB ]

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  1. University Of Finance & Administration INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. pavla.breckova@mail.vsfs.cz

  2. INTERNATIONAL BUSINESS • Full-time course = 12 lectures (summer term 2010) • 1-2 What is international business. Comparative advantage. Protectionism x Liberalism. • 3-4 Internationalisation and Globalisation. Foreign expansion. Entry modes. • 5-6 Culture and its role in IB. Culture differences. Negotiation and presentation of business results. • 7-8 CASE Study elaborated in teams (no regular lecture held at VSFS, April 1st, 2010) • 9-10 Czech IB. European Union. International market research (analysis). Data collection. • 11-12 International trade barriers. Economic integration. • Personal preconditions for working in IB. SWOT of Czech companies. • Within each lecture: • practical discussions on topical economical issues • article: reading + analyses • team knowledge competition INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  3. CREDIT conditions B_IB Full-time course = 12 sessions (summer term 2010) • CONDITIONS: • PRESENCE at IB lectures: 50% • short TEAM PRESENTATION - preparation at home: 10-15 min. presentation on international business issue • lecture marksbased on active PARTICIPATION: communication, reading and discussing topical economic issues / team knowledge COMPETITION • If unfulfilled: 1. knowledge test / 2. semester elaborated paper + test INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  4. TEAM PREZENTATION 10-15 mins. team presentation (normally in ppt, each team member talks/presents, preparation at home necessary) Following topics: 4.3.2010 Globalisation: influence on business, examples 18.3.2010 CSR (Corporate Social Responsibility): opportunity or necessity, examples 15.4.2010 EU (European Union): influence on Czech businesses, examples 29.4.2010 Personal preconditions for working in IB (International Business) INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  5. Common session STRUCTURE • IB NEWS – small talk / discussion – topical business issues • LECTURE • READING – analyzing – interpretation of an article (team work) / Prezentation of the materials prepared at home • Team PRESENTATION + audience evaluation • Quick team knowledge COMPETITION INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  6. Lecture content • History of Czech international business [IB] • European Union principles of IB • Opporturnities & threats of CZ membership in the EU • International market research (analysis) • Data collection & selection in IB INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  7. History of Czech IB • 100 years ago: in “top ten” of the most advanced countries in the world • Before 2nd World War: orientation on western markets, still • Czechoslovakia =10th most industrially developed country • After 2nd WorldWar(communist period): CZ „manufactury“ of the communist bloc with over 70 % of export into these countries • 1989 fall of socialism: CZ’s IB shift to the western partners again (Questionable move today) • 2004 CZ joins EU: • Elimination of trade barriers (duties, quotas and other restrictions) • Solid business climate in CZ => inflow of FDI (often based on governmental INCENTIVES) INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  8. CZ – joining EU • CZ member of EU since 1.5.2004 (in the wave of 10 countries – the biggest enlargement in the EU history) • 1st half of 2009 Czech presidency of the EU • today27 countries • members are sovereign nations that have agreed to cede certain of their powers to the EU • Negotiations about further countries accession INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  9. EU business principles • single market • non-existence of tariffs (custom duty), quotas and administrative restrictions of import & export • prohibition of EU companies DISCRIMINATION(tenders, market operations, certification) • no DUTY CHECKSon the borders within EU members • single business, duty & immigration approach (policy) towards third parties • strict regulations – environment • single currency (EUR) / SchengenSpace INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  10. Business Advantages & Disadvantages of Czech accession of EU • ADVANTAGES • duties elimination • free movement of goods / partly free mov.of labor • larger market (single market) • DISADVANTAGES • stronger competition • less freedom in some of state economical decisions INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  11. OPPORTUNITIES for Czech ent. at EU single market 11. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  12. THREATS for Czech ent. at EU single market 12. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  13. INT environment & its influence on business IB works in a certain environment, which has an influence on: • Decision making WHETHER OR NOT to enter this market (market selection) • Entry mode (the form of entry) • Choosing of mktg strategy • PEST analysis = analysis of int.envi: • Political & Legal e. • Economical e. • Social & Cultural e. • Technological e. 13. ŘÍZENÍ OBCHODU [ROb] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz::

  14. Basic business analysis 14. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  15. [PEST] P – Political & Legal environment Legalenvironment: • possibility to control ownership • possibility to buy properties (lands, buildings) • possibility to repatriate the profit abroad • law enforcement • possibility to set up a new company & finishing entrepreneurship • Political environment: • political system and political stability • influence of interest groups / stakeholders • relation to foreign companies • corruption 15. ŘÍZENÍ OBCHODU [ROb] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz::

  16. [PEST] (P) - LEGAL environment 16. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  17. [PEST] (P) – POLITICAL environment • Political IB barriers: • Sanctions • Embargo • Exchange rate manipulation • Dual-use • Nationalization • expropriation • confiscation • Privatization 17. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  18. [PEST] E – Economic environment • economic policy of government: • IB policy • rate policy • basic macro-economic measures and their development / trend • proportion of ‘grey economy’ 18. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  19. [PEST ] S – Social & Cultural environment • Culture: • Extent of freedom of society • Hierarchy • Value orientation (e.g.: western pattern etc.) • Institutions: • Family • Religious bodies • Educational institutions • Further factors: • Language • Non-verbal communication • Way of dressing • Aesthetics • Life styles 19. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  20. [PEST] T – Technological environment • existence & quality of basic infrastructure • quality & availability of communication infrastructure: TV, broadcast, phones etc. • IT – possibility of data transfer abroad =>internationalization of services, standardisation • approach to information • E-commerce / e-business • B2C, B2B, C2C (e-Bay), C2B 20. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  21. Basic business analysis 21. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  22. Decision making – foreign market evaluation • PEST / STEEP / STEEPLE analysis • Competition analysis (Porter) • SWOT analysis • BENCHMARKING • Emerging market trends • DATA collection: • Secondary data • = was collected already • Primary data • = necessary to obtain it 22. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  23. Data collection • PRIMARY / terrain • collection & analysis of primary d. • relatively high cost • time-consuming • SECONDARY / desk • analysing of secondary data • low cost • quick execution 23. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  24. KEY terms • Czech presidency of the EU • EU international business principles • Single market • International market analysis / Competition analysis / Internal analysis • Types of law systems [Case / Civil / Religion / Bureaucratic] • Business Analysis • PEST – international business environment evaluation • Primary x Secondary data, collection INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

  25. Thank you for your attention Ing. Pavla Břečková, Ph.D. 19063@mail.vsfs.cz INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / 19063@mail.vsfs.cz

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