Business is Personal

1. Business is Personal

2. Business Has Changed Blue Cube Marketing Solutions

3. Back to Basics • Personal Relationships • Word-of-Mouth Referrals • Grassroots Community Building Blue Cube Marketing Solutions

4. Popular Business Books • Creating Customer Evangelists • Free Prize Inside • The Tipping Point • Purple Cow • Good to Great • Love is the Killer App • lovemarks Blue Cube Marketing Solutions

5. Key Relationship Overlooked This relationship is very important to your customers, your employees and your shareholders. Blue Cube Marketing Solutions

6. Key Relationship Overlooked The relationship a company has with the community it serves. Blue Cube Marketing Solutions

7. A socially engaged and better-educated population demands that the companies with which they do business - as consumers, employees, or investors - conform to higher standards. Both consumers and employees tell researchers that they prefer to purchase from and work for a company that is a good corporate citizen. Source: Does It Pay to Be Good? Across The Board, Jan/Feb. 2003 Does It Pay to Be Good? Blue Cube Marketing Solutions

8. Community Engagement Benefits • Increase in Employee Satisfaction and Retention Rates • Three in five employees want to work for a company whose values are consistent with their own* • 82% of employees are unhappy with their current work/life balance ** • 89% want to change jobs within the next 6 years ** • 77% of employees say that a company’s commitment to social issues are important when deciding where to work *** *The Business Case for Social Corporate Responsibility, 3/1/04; ** monster.com; *** 2002 Cone Corporate Citizenship Study Blue Cube Marketing Solutions

9. Community Engagement Benefits • Enhanced Image in Community • 59% say corporate citizenship practices improve the image and reputation of the company * • 53% say that corporate citizenship efforts are important to their customers * • 84% say a company’s commitment to social issues is important when I decide which companies I want to see doing business in my community*** The State of Corporate Citizenship in the U.S. 2003 - 2004, The Center for Corporate Citizenship at Boston College and the U.W. Chamber of Commerce Center for Corporate Citizenship; ** 2002 Cone Corporate Citizenship Study Blue Cube Marketing Solutions

10. Community Engagement Benefits • Increased Market Share • 82% say that good corporate citizenship helps the bottom line* • 71% of consumers say they are likely to consider a company’s reputation for supporting causes when purchasing gifts** • 91% consider switching to another company’s products or services to avoid doing business with bad corporate citizens** • 76% will boycott a company’s products or services* * The State of Corporate Citizenship in the U.S. 2003 - 2004, The Center for Corporate Citizenship at Boston College and the U.W. Chamber of Commerce Center for Corporate Citizenship; ** 2002 Cone Corporate Citizenship Study Blue Cube Marketing Solutions

11. Community Engagement Benefits • Creates a Better Place to Live, Work and Conduct Business • A company is only as healthy as the community in which it does business • Helps in the attraction and retaining a qualified work force • Enhances quality of life by contributing to economic stability • Can attract press coverage as a good place to live, work and conduct business Blue Cube Marketing Solutions

12. Community Engagement Benefits • More Press Coverage • Relevant to readership • Business • Innovative business practices applicable across industry lines • Establish your company as a leader in your industry and in business • Community • Communicates what happening locally • Provides exposure for community involvement Blue Cube Marketing Solutions

13. Community Engagement Examples • Target • Starbucks • NFL • PGA • Body Shop • Ben & Jerry’s • Station Casinos Blue Cube Marketing Solutions

14. What can my company do? Blue Cube Marketing Solutions

15. Keys to Successful Community Engagements • Reflect the Core Business Objectives • Buy-in from Key Decision Makers • Non-Profit Accountability • Clear and Consistent Communication • Reliable Measuring and Reporting Methods Blue Cube Marketing Solutions

16. Community Engagement Process 1. Company Assessment 2. Develop Strategy 3. Implementation 4. Liaison 5. Measurement Blue Cube Marketing Solutions

17. 1. Company Assessment • Review Mission and Vision Statement • Review Strategic Goals • Interview Management/Employees and Board • Review Internal/External Communications • Review Collateral Material and Advertising • Review Web Site • Review Community Involvement to Date • Define Target Audiences Blue Cube Marketing Solutions

18. 2. Develop Strategy • Identify Resources for Engagement • Research Community Entities which complement Mission and Vision • Propose Potential Engagement Opportunities • Devise Communication Strategy • Define and Implement Measurement Mechanisms Blue Cube Marketing Solutions

19. 3. Implementation • Define Roles & Responsibilities • Establish Timeline • Initiate Plan Blue Cube Marketing Solutions

20. 4. Liaison • Ensure Communication is Flowing • Ensure Timeline Remains on Track • Act as a Resource Throughout the Process Blue Cube Marketing Solutions

21. 5. Measurement • Press Coverage • Employee Moral/Productivity • Increased Recognition • Increased Sales/Customers • Decreased Turnover • Enhanced Image • Community Recognition Blue Cube Marketing Solutions

22. Case for Community Engagement • 88% of Americans believe during an economic downturn and period of tighter consumer spending, it is important for companies to continue supporting causes - up from 81% in March 2001 • 81% of Americans say that they are likely to switch brands when price and quality are equal to support a cause - up from 51% prior to September 11. • Nearly nine in ten, 86%, agree that companies should tell them the ways in which they are supporting social issues. Highlighting American’s deep mistrust of companies today, however, an overwhelming majority say they prefer to find out about corporate activities from a third-party source, particularly the media. (source: 2001 Cone/Roper Corporate Citizenship Study) Blue Cube Marketing Solutions

23. A Strategic Approach “Over the past years, community relations has moved from the margins of the corporation to a position of growing importance. More and more companies regard their involvement in the community as a key business strategy and a linchpin in their overall citizenship efforts.” Source:Community Involvement Index 2002: A research report from The Center for Corporate Citizenship at Boston College Blue Cube Marketing Solutions

24. Looking for Better Relationships? If you’re looking for better relationships with: • Employees • Customers • Shareholders . . . . . . . . . Blue Cube Marketing Solutions

25. Start With Community Engagement Your success depends on your relationships. Business is personal. That’s the bottom line in business. Blue Cube Marketing Solutions

26. Blue Cube Marketing Solutions Blue Cube Marketing Solutions is a marketing communications company specializing in building strategic relationships between small to mid-sized companies and the communities they serve. Through targeted, strategic partnerships based on mutually defined goals and shared values, Blue Cube serves as a catalyst for transforming the way companies approach social responsibility and communication strategy. Blue Cube Marketing Solutions is owned and operated by Tami Belt, a Las Vegas native with 15 years marketing experience in such diverse industries as healthcare, news media, golf and education in both the for-profit and not-for-profit sectors. Blue Cube Marketing Solutions