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Web 2.0: It's Not New Technology, But it is New

Web 2.0: It's Not New Technology, But it is New. Brian Mennecke Iowa State University. What is Web 2.0?. Web 2.0 : A term that focuses on the use of various web technologies and applications that can be used to information sharing and collaboration.

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Web 2.0: It's Not New Technology, But it is New

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  1. Web 2.0: It's Not New Technology, But it is New Brian Mennecke Iowa State University

  2. What is Web 2.0? • Web 2.0: A term that focuses on the use of various web technologies and applications that can be used to information sharing and collaboration. • Web 2.0 encompasses social media, social networks, wikis, blogs and other software tools that connect people into loosely or tightly coupled networks • Social Media: a class of technologies that have in common a participatory mode of information collection, validation, and publication • Social Networks: a class of technologies that focus on tying groups of people together into loosely aligned groups based on common interests or affiliations • Wikis: A web-based software applications designed to allow end-users to create, edit, and link web pages • Blog: derived from the term “web log” is essentially an online diary of commentary, activity logs, and other content developed by a blog author

  3. Why is Social Media so Popular? Fundamentally, human beings are social creatures

  4. Why Social Media for Business? • What drives Web2.0? • Ease of deployment and use • No need to wait for IT • Pull from millennials • Innovation without permission

  5. Socially Connected Employees • What makes an organization successful? • Employee knowledge • Relationships between employees • Share information • Capture knowledge • Collaborate • How to measure social networks • Social Network Analysis • Degree Centrality • Betweenness Centrality • Closeness Centrality

  6. Socially Connected Employees • The bottom line? What is valuable in an organization? • People • Information

  7. But why does it work? • Network effects • Social Webs link and connect existing relationships • Social Webs build and expand new relationships • Engagement • Participants engage with other social actors • Participants engage with applications • Participants engage through linkage tools

  8. But why does it work? • Connections and Information • Connections represent structure • Structure leads to information • Information plus connections leads to actions • Actions, when captured, are a form of information (analytics) • The cycle is self-propagating

  9. A self propagating system Social Connections Observed Structure Information About Social Actions Actionable Information Social Actions

  10. Group Phenomena • Crowdsourcing • Ideation • Funding • Work • Decision making • Wisdom of crowds • Mobs or Wise Groups • Wisdom of the lemmings

  11. Internet Forums Blogs Wikis Podcasts Photo Sharing Video/Vlogs IM Wall Postings VoIP RSS Mashups Social Bookmarks Social networks Collaboration Tools Examples of Social Media

  12. Internet Forums • Web messaging boards that enable multiple users to share comments, insights, links, etc. • Content is displayed in chronological order or in threaded lists • Comments or questions branch form the root of a set of responses and further comments

  13. Weblogs (Blogs) • A digest of commentary, ideas, and information generated by an individual. • Online diaries • News and information • Technical support and knowledge bases • Politics and commentaries • Project management and team blogs • Vlogs – video blogs

  14. Wikis • Wikis are web pages that can be edited by users • Wikis include • Textual and graphical content • Links to other sites • The term Wiki is a derivative of WikiWikiWeb (i.e., the first wiki software) • Wikiwiki is Hawaiian for quick

  15. Podcasts • A podcast is a digital audio file containing content similar to radio broadcasts • Podcasts can be distributed as … • Direct downloads • Streaming broadcasts • RSS feeds

  16. Photo Sharing • Sites that allow people to publish or share photos with either the public at large or with a private group • Flickr • Snapfish • Woophy

  17. Video Sharing • Youtube.com is the archetype. Users upload and share video content • GodTube • GoFish • Ifilm • Liveleak • Metacafe • OneWorldTV

  18. Instant Messaging • IM is a text-based form communication between two or more people that can be conducted synchronously or asynchronously. • IM is one of the oldest yet most popular Internet communication tools

  19. Wall Postings • On Facebook the Wall is a space on a user’s profile page where friends (i.e., other users who have been given access to the user’s private profile) can post messages for the user. • The wall is a way to quickly update a friend with comments, news, information, etc.

  20. VoIP • Voice over Internet Protocol (VoIP) is an Internet-based protocol designed for the transmission of voice. • VoIP is often free, particularly if the calls are between two or more VoIP participants. • VoIP services often also support video and collaboration tools like whiteboards • Skype is one of the best known VoIP providers

  21. RSS • RSS (Really Simple Syndication) is an XML-based tool for providing Web feeds designed to publish frequently updated content such as blog entries, news headlines or podcasts.

  22. Mashups • A web site created by combining content derived, often through RSS feeds, from other web or online content. • Mapping • Photo and Video • News • Shopping and Consumer applications

  23. MashupsMaps

  24. MashupsPhotos

  25. MashupsNews

  26. MashupsProducts

  27. MashupsProducts

  28. Social Bookmarks • Designed to let users upload, store, manage, search, and distribute web page bookmarks

  29. Social Bookmarks

  30. Social Networks • Social networks are software tools designed to create and maintain online social communities of people who share interests and activities or who are searching for others with shared interests • There are numerous social network sites

  31. Second Life: A 3-D Social Network

  32. Collaboration Applications • Various online tools that can be used by groups and teams in structured team applications • Group and Collaborative Editing • Email and Messaging • Team Scheduling • Voting and Decision Support • Brainstorming • Information and Knowledge Management

  33. Collaboration Applications

  34. Collaboration Applications • Group Support Systems, Electronic Meeting Systems, and Groupware • Structured meeting tools designed to allow teams to collaborate and arrive at decisions associated with complex decisions

  35. Collaboration Applications • Applications include • Electronic Brainstorming • Group Outlining • Voting • Alternative Analysis • Topical Commenting • Idea and Topic Categorization

  36. Collaboration Applications

  37. Collaboration ApplicationsA Decision Room

  38. Collaboration ApplicationsVideoconferencing

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