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Master of Business Administration MBA & Marketing

Master of Business Administration MBA & Marketing. By John C. Pham. About Me. Hello. My name is John C. Pham Recent MBA Graduate at San Jose State University Business Concentration : Marketing in High Tech Graduated at UC Irvine, Biological Science & Business Management

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Master of Business Administration MBA & Marketing

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  1. Master of Business Administration MBA & Marketing By John C. Pham

  2. About Me • Hello. My name is John C. Pham • Recent MBA Graduate at San Jose State University • Business Concentration: Marketing in High Tech • Graduated at UC Irvine, Biological Science & Business Management • Interest: Social Media Junkie, Techy, Scotch Enthusiast • My realization: Business, Technology, and Marketing • I’m here to talk about the following topics:

  3. Framework MBA MBA MBA MBA MBA MBA SJSU MBA Marketing New Marketing Conclusion

  4. Master of Business Administration • Applicable Academic Disciplines: Open • Benefits: • Managerial Skills: Equipped to take on managerial roles • Business Expertise: Advantage for non-business background • Competitive Advantage: Highly qualified Leaders vs. Workers • Career Advancement : Helps you climb the corporate ladder • Job Security & Career Change: More job sustainability & Provides framework for switching careers • Business Networking: Establish business contacts & referrals • Entrepreneurship: Starting your own business! MBA MBA

  5. Top Tier MBA Programs & Costs Employer & Financial Aid MBA MBA Source: http://poetsandquants.com/2011/01/08/how-much-does-a-top-mba-degree-cost/

  6. San Jose State, Lucas GSB: MBA • Dual Mission: To provide understanding of all of the major functional areas required to successfully manage an enterprise & to help students move in the ranks of upper management rather than becoming functional specialists • Value Added: Speaker Events, Professional Networks, Career Center, Business Competitions, Networking Mixers • Accredited: AACSB (Association to Advance Collegiate Schools of Business) • 14 Courses (10 Core, 4 Electives): Class Lecture • Courses: Strategic Thinking, E-Commerce, New Venture Marketing, Supply Chain, Project Mgmt, Financial Mgmt, Managerial Decision Analysis, Accounting MBA SJSU MBA

  7. San Jose State, Lucas GSB: MBA • One Word: Best Value MBA • Types of Programs: • Executive MBA (Part-Time, 2 Year) - $30,000 • Conventional MBA (Full-Time ,1.5 Year) - $28,000 • MBA-One (Extreme Full-Time, 1 Year) - $30,000 • Eligibility: • GMAT (Excel Test Prep) • Grade Point Average: 3.0+ / 4.0 • Prerequisite: Macro Econ, Micro Econ, & Business Statistics MBA SJSU MBA

  8. SJSU MBA Graduates • SJSU is in the heart of the the Silicon Valley… • SJSU Resources, Networks, MBA Education

  9. Marketing • Marketing Defined: The process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return • 4 P’s of Marketing: • Product: What does the customer want from the product or service? What needs does it satisfy? • Price: What is the value of the product or service to the buyer? • Place: Where do buyers look for your product or service? • Promotion:Where and when can you get across your marketing messages to your target market? • 7 P’s of Marketing? MBA Marketing

  10. Old Marketing: Traditional Marketing • Broadcast To The Masses • TV Commercials & Sales Call • Articles & Newsletter & Flyers • Newspaper & Radio Ads • Direct Mail & Email Marketing • Brochures & Magazine Ads • Somewhat effective, but costly • So let me ask you a question? MBA Marketing

  11. New Marketing: Social Media Revolution • “You’ve got to try this Apple” • 1st Marketing Interaction • Fundamental Shift in Marketing & Advertising • Would you buy something after seeing it on TV and/or in a Newspaper & Magazine ads? • Or would you buy something that is recommended by your friends and family? • SM Revolution: Functionality to express approval or disapproval of content, brand, etc. Your Company MBA New Marketing

  12. New Marketing: Social Media Revolution • Some Key SM Principles • Never stop listening • Define your target market better than ever • Think and act like your customer • Invite your customers to be your 1st Fans & Engage • Marketing is not about broadcasting your message anymore (Reach & Frequency) • Tapping into conversations, listening, engaging, and empowering the consumers MBA New Marketing

  13. Social Media Marketing MBA New Marketing

  14. Conclusion • If you’re interested in pursuing an MBA: • Research MBA Programs & Take the GMAT • Excel Test Prep GMAT Package (30 Actual Exams to Practice) • Finish perquisites and APPLY! • Fulfill your goal to become a Manager or Business Owner • If you’re interested in pursuing a Marketing degree: • Take a Marketing class! • Take advantage of internships MBA MBA MBA MBA MBA MBA SJSU MBA Marketing New Marketing Conclusion

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