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HTM 3103 Exam Preparation Guide. Mark allocations. Multiple choices 68 * 1.5 marks True False 28* 1 mark Matching 20* 2 marks Total Marks = 30%. Chapters to prepare…. Ch.1 Intro. To Consumer Behavior (CB) Ch. 2 Different types of Tourism (Part I, Part II) Nature of demand characters
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Mark allocations • Multiple choices 68 * 1.5 marks • True False 28* 1 mark • Matching 20* 2 marks • Total Marks = 30%
Chapters to prepare… • Ch.1 Intro. To Consumer Behavior (CB) • Ch. 2 Different types of Tourism (Part I, Part II) • Nature of demand characters • Motivators • Determinants • Hospitality as services
Types of questions • Questions with definitions (80%) • Analysis questions (10%) • E.g. Which of the followings is not TRUE? • Questions based on subjects understanding (10% )
When prepare for the midterm exam, please rely on your slides, refer to textbook , if you need further understanding
CH. 1 • No need to study for statistics and numbers • Study : • Consumer Behavior : Definition, benefits, how to make consumers become satisfy • Tourism marketing campaign for Thailand (International , domestic) • Factors contributing to growth in consumption • Theories on Consumer research : Definitions , examples ) • Positivist (rational ) consumer • Interpretevist ( behavioural ) consumer • Experiential consumer
Ch. 2 Different types of Tourism • Origins of Tourism • Main concepts and understanding of each type of Tourism, particularly VFRs , Business , Health, Social., etc.. With examples (no need to study on VDOs and http links) • Grand Tour, Silk Route • Difference between Special interest Tourism and Activity Tourism
Nature of demand characters • This is a short, easy chapter to study • Recommend to study every slide on • Main concepts • Activities and different demand characters of each group of tourist
Motivators • Skip Shared motivators and Multiple Motivators • Other topics will be all included in the exam • Can also study on : • Typology of Motivators • Leisure Motivation scales • Motivators to travel of • Male vs Female • Universal motivators • Different set of Motivators when tourists visit to different places e.g. Theme park, Museum, Golf course, Art Gallery, Shopping complex • Last minute and many months in advance booking
Determinants • Focus on Personal and external determinants • Tips : • Personal determinants are something we posed or directly affected to us • External determinants are some outside factors that indirectly affected our travel decision • Growth in Short duration trip • Myths in rational decision-making • The role of unforeseen circumstances… • Time lapse • Last minute purchase • One-off experience • Poor travel agent service • Other topics, could be ignored
Hospitality as services • Study only areas mentioned : • Goods vs products • 5 characteristics of services (main concepts only) • Level of involvement • Customization (the higher, the better ) • Physical proximity (Face-toface, remote, remote personal encounter ) • Settings