DEMOGRAPHICS 44% aged 25-39 (average age 34) 68% Young Families 16% Older Families

1. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • Mothers • 1,125,000 people (24% of people 18+ who notice outdoor advertising) MOTHERS • DEMOGRAPHICS • 44% aged 25-39 (average age 34) • 68% Young Families • 16% Older Families • 56% White Collar • 26% Home Duties • 94% are Main Grocery Buyers • Average HH income $101K p/a • 42% have kids <5 , 41% kids 5-12 • ATTITUDES & ACTIVITIES • Super mom – With her focus on her little ones, 78% say that as a family they spend a lot of time together and 37% say that the weekend breakfast is a great family gathering. Car decisions are made with the child in mind with 59% saying that the car has to be suitable to carry kids and 60% saying that the car needs to be easy to enter and exit for the rear occupant. • Unaware & Influenced – While shopping at the supermarket 44% say that their children have an influence their purchases in store. 29% say that in store advertising had an influence on their grocery decision, and 33% having the advertising capture their attention. On the weekends they are found visiting parks & gardens, shopping centers. 46% will be driving in traffic. 63% are heavy outdoor consumers 63%

2. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • Mothers • 1,125,000 people (24% of people 18+ who notice outdoor advertising) • 44% notice advertising on big billboards on my way to the shopping centre MOTHERS • MEDIA AND OUTDOOR BEHAVIOUR • Outdoor attitudes/opinions • 57% notice brand advertising on large billboards • 54% say billboard advertising is easy to understand whilst driving • 56% say large billboards capture my attention when driving • 58% can’t miss big billboard signs • 48% can’t help notice advertising around the airport • 50% can’t help notice advertising on busses • 44% notice advertising on big billboards on my way to the shopping centre • Commuting to work/study • 55% travel by car (alone or car pool) • 15% take the bus • 18% use the train • 4% use the tram/light rail • 22% travel an hour or more

3. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • Mothers • 1,125,000 people (24% of people 18+ who notice outdoor advertising) • 1 in 5 are intending to purchase a car in the next 12 months MOTHERS • PURCHASE & INTENTION BEHAVIOUR • Shopping • 35% have no set day when they do their grocery shopping • Main Shop: 28% go twice a week or more, 56% go weekly • Top up Shop: 47% do two or more a week • 37% visit a shopping centre several times a week • Technology • 69% own/use a smartphone • 55% have searched for recipes in the past month • 58% use their PC for social networking in the past month • Travel • 45% are planning an Australian holiday in the next 6 months • Of these intending travellers: 61% intend to fly, 34% will drive • 59% say they strongly agree/agree to consider taking a cruise