Collaborating with Community Partners on Instructional Videos

1. Collaborating with Community Partners on Instructional Videos Dr. Gretchen M. Richards Dr. Stacey Mann Department of Emergency Management Jacksonville State University

2. Today’s Agenda • The Story • Networking • Building Trust • Collaborating • Planning • The Shoot • Student Projects • The Exercise

3. The Story • Department’s vision • Stacey’s vision • Gretchen’s arrival • Coalition needs • Coming together

4. Networking • Before collaboration begins, networking with agencies, organizations, and others is key • Attend association meetings • Jot down individual’s names, titles, and any stories or issues they contributed to the meeting

5. Trust • Research the topic and the story before approaching the individual • News footage • Newspaper and magazine articles • Request a meeting • Know the information • Have a list of questions • Ask if they are interested in participating in an instructional video

6. Collaborate • Let the participant tell you their story—this is not Hollywood • Design the questions on the video to guide the story • Give structure and insight for the student by discussing how their story fits into the course(s) you are shooting the video for • Ask for photos and video for the background

7. Planning • Show the video shoot layout before the day of the shoot, which contains: • Questions they will be asked • Time allotted for each section • Inform them they will need to provide a 30 second or less on their role and background experience • Names and titles of the participants • Opening and closing statements by the moderator • Be open to criticism and changes • Review your video shoot checklist

8. The Video Shoot • Have a few refreshments on hand • Test lighting, sound, and cameras to participant placement • Have a casual conversation to place them at ease • Run through the script once or twice before the shoot • Shoot according to the time on the video plan • Have a timekeeper with red, yellow, and green cards to signal when to speak, wrap up and stop each segment.

9. Video Shoot Layout Sheet • Should include: • Names and titles of participants • Time allotted for each segment and total video time • Props needed or provided by participants • Questions asked for each segment • Introduction and closing statements made by moderator

10. Video Sheet Checklist • Checklist should be tasks that are segmented by: • Prior to day of shoot • Accomplished before participant arrival • During shoot • After the shoot • Required steps to publish the videos

11. Sample Video • https://dl.dropboxusercontent.com/u/2828726/Emergency%20Management_1.mov • (Video to be embedded)

12. Student Projects

13. EM 321 Disaster Mitigation and Preparedness • Semester undergraduate group project • Stage 1: Identify mitigation or preparedness topic for a social marketing campaign (SMC) • Stage 2: Follow 7 step social marketing plan in Natural Hazard Mitigation (Jerolleman & Kiefer, 2013) • Stage 3: Develop 30 second SMC video • Stage 4: Finalize and submit plan and video

14. Student Video

15. EM 371 Public Administration, Policy, and Emergency Management • Semester project • Stage 1: Identify and contact public administrator • Stage 2: Create question guide • Stage 3: Meet with public administrator for interview • Stage 4: Finalize and submit video

16. Sample Video – LaToya Colston • Video to be embedded

17. Wrap-Up & Discussion • What areas do you believe would be applicable to this project? • What elements would you want to see in a video? Panel? Q&A? Lecture? • What additional information would be helpful to you and your organization? • Other questions & comments