1 / 20

Earl J. Wilkinson Executive Director and CEO INMA @ earljwilkinson

New Oxygen New Growth. Earl J. Wilkinson Executive Director and CEO INMA @ earljwilkinson. DAILY TELEGRAPH | UNITED KINGDOM. Platform values. Newspaper: deep read for older demos Web: search-driven multi-media Smartphone: breaking news, useful, fun Tablet: curated experience  .

sharla
Télécharger la présentation

Earl J. Wilkinson Executive Director and CEO INMA @ earljwilkinson

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Oxygen New Growth Earl J. Wilkinson Executive Director and CEO INMA @earljwilkinson

  2. DAILY TELEGRAPH | UNITED KINGDOM Platform values Newspaper: deep read for older demos Web: search-driven multi-media Smartphone: breaking news, useful, fun Tablet: curated experience  

  3. NEWS LTD. | AUSTRALIA Why “newspapers” Ethnographic research Why do people read less? Print less relevant in routines Shift in platform preference No decline in news demand

  4. NEWS LTD. | AUSTRALIA Why “newspapers” Reader feedback Notjust print product Instead, multi-platform service Newspaper a brand promise

  5. NEWS LTD. | AUSTRALIA Why “newspapers” Entertain Inform Inspire Change Guide Interpret

  6. NEWS LTD. | AUSTRALIA Why “newspapers” While reading Web or app Question: What are you doing? Answer: I’m reading the newspaper

  7. Trouble with word: “newspaper” Why “newspapers” Can’t change market perceptions (“Big Tobacco”?) Can’t attract enough major advertisers Can’t enthuse shareholders Can’t attract young readers

  8. How to find new value Newspaper to newsmedia Leverage breadth Help guide transition

  9. About INMA Non-profit association  Sharing ideas Inspiring change

  10. Our members 5,865 executives 588 news companies 81 countries

  11. Global news industry Europe Newspapers: 2,398 North America Newspapers: 1,577 Middle East Newspapers: 272 Asia Newspapers: 5,071 Africa Newspapers: 400 Latin America Newspapers: 1,400 South Pacific Newspapers: 89

  12. This presentation Why “newspapers” Breaking through newspaper culture Re-thinking what we are marketing New business models and innovation What’s next for news industry?

  13. This presentation Why “newspapers” Breaking through newspaper culture Re-thinking what we are marketing New business models and innovation What’s next for news industry?

  14. Breaking through newspaper culture

  15. Precipice of being multi-media Wrong people or skill sets Data analytics, integration, cross-selling, fast product development, consumer obsession Can’t fully implement multi-media without confronting newspaper culture

  16. Overriding issues facing publishers Identifying growth Being more relevant Managing complexity

  17. Growth levers for news publishers Why “newspapers” Operational efficiency Superior competitive strategy Best practices Sales excellence Motivation Culture change

  18. Growth levers for news publishers Why “newspapers” Operational efficiency Superior competitive strategy Best practices Sales excellence Culture change Motivation

  19. Growth levers for news publishers Why “newspapers” Operational efficiency Superior competitive strategy Best practices Culture change Sales excellence Motivation

More Related