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GREEN IT

GREEN IT. Ajay Kaul Regional Enterprise Manager. DELL ASPIRES TO BE THE GREENEST TECHNOLOGY COMPANY ON THE PLANET. TOC. www.dell.com/earth. DELL CONFIDENTIAL. 2. DATA CENTER ENERGY CONSUMPTION IS ACCELERATING. TOC. 2.9% of projected total U.S. electricity use.

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GREEN IT

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  1. GREEN IT Ajay Kaul Regional Enterprise Manager DELL CONFIDENTIAL

  2. DELL ASPIRES TO BE THE GREENEST TECHNOLOGY COMPANY ON THE PLANET TOC www.dell.com/earth DELL CONFIDENTIAL 2

  3. DATA CENTER ENERGY CONSUMPTION IS ACCELERATING TOC 2.9% of projected total U.S. electricity use 1.2% of total U.S.electricity use 0.8% of total U.S.electricity use Source: EPA Report to Congress on Server and Data Center Energy Efficiency; August 2, 2007

  4. CUSTOMERS ARE EXPERIENCING ENERGY RELATED ISSUES TOC PERFORMANCE DEMANDS INCREASING ENERGY COSTS RISING DRAMATICALLY UNNECESSARY ENERGY USE / EXPENSE POWER LIMITATIONS COOLING MAXING OUT REGULATORY / LEGISLATIVE PRESSURES HOTSPOTS SPACE AT A PREMIUM DELL CONFIDENTIAL 4

  5. And the fact is ………..? Energy efficiency is not just a problem of power (kWh), It is not just a problem of cooling (BTUs) not just a problem of performance (MIPS) and not just a data center issue — it's all of the above !!! DELL CONFIDENTIAL 5

  6. CONFLICTS BETWEEN IT AND FACILITIES RESULT IN INEFFICIENCIES What are upcoming data center changes? Does my IT facility fully support initiatives such as Server Consolidation, Virtualization or HPCC initiatives? Are the existing data center cooling systems adequate to support the new equipment? Are the existing data center power distribution systems adequate to support future growth? What would a major business disruption cost my company per hour? What percentage is related to environmental factors? The utility company won’t let me have any more power… I have exceeded the capacity of my rack… I am literally running out of space… I cannot deploy any more servers until we bring a new DC online… Power is costing more than my equipment… I am running out of breakers… The only way I can put another server in is if I take one out… TOC IT FACILITIES

  7. DELL TAKES A LIFECYCLE APPROACH TO GREEN TOC DELL CONFIDENTIAL 7

  8. TOC GET MORE OUT OF YOUR EXISTING DATA CENTERS • PowerEdgeTM Energy Smart Servers • PowerEdgeTM Blade Servers • Data Center Assessment & Design • Virtualization • Dell | Liebert Power & Cooling Solutions • PowerVaultTM Storage & Data Management • Systems Management • Data Center Solutions REVEALYOURHIDDENDATACENTER DELL CONFIDENTIAL

  9. TOC POWER & COOLING ACCOUNT FOR ~60% OF DATA CENTER ENERGY CONSUMPTION DISTRIBUTION OF POWER CONSUMPTION IN A TYPICAL DATA CENTER DELL CONFIDENTIAL Source: Dell PS3 Data Center Study, Fall 2006

  10. TOC SERVER ENERGY EFFICIENCY IS ABOUT ALL OF THE COMPONENTS COMPONENT LEVEL POWER CONSUMPTION IN A TYPICAL SERVER DELL CONFIDENTIAL Source: Dell PS3 Data Center Study, Fall 2006

  11. KEY COMPONENTS: Low Voltage processors High efficiency memory High efficiency power supplies Efficient hard drives Low flow fan technology Energy optimized BIOS settings BENEFITS: Up to 25%more energy efficient over similarly configured standard Dell servers Each Energy Smart server produces up to 1 ton less CO2 emissionsvs. standard servers Fit more servers into the same power, cooling and space envelope as previous generation servers Climate Savers Computing compliant options TOC POWEREDGE ENERGY SMART SERVERS: BUILT FROM ENERGY OPTIMIZED COMPONENTS Dell PowerEdgeTM Energy Smart 1950, 2950 & 2970 Source: Based on testing preformed by Dell Labs in November 2006. Actual performance will vary based on configuration, usage, and manufacturing variability. Dell Data Center Capacity Planner 2.0 and Dell Energy Smart Calculator for Servers; comparison of Dell PowerEdge 2950 vs. Dell PowerEdge Energy Smart 2950. DELL CONFIDENTIAL

  12. DELL M-SERIES: EXCEPTIONAL BLADE PERFORMANCE / WATT TOC “The blades in the Dell PowerEdge M1000e Blade System achieved better performance/watt than the HP or IBM Blade Systems at every configuration we tested.” - Principled Technologies, PowerEdge Performance / Power Test Performance/watt results for each server by blade configuration. Higher numbers are better. Maximum blades per chassis = 16 for Dell, HP, 14 for IBM Source: Dell commissioned study by Principled Technologies “SPECjbb performance and power consumption on Dell, HP, and IBM blade servers”, December 2007; comparing fully populated blade chassis configurations for the Dell PowerEdge M600, HP ProLiant BL460c, and IBM BladeCenter HS21 DELL CONFIDENTIAL - INTERNAL USE ONLY

  13. ENERGY SAVINGS, LESS ENVIRONMENTAL IMPACT ONE RACK OF POWEREDGE M-SERIES BLADES VS. COMPETITIVE SYSTEMS: • Consumes up to ~3200 less watts each year • Saves up to $2600 annually • Producesup to18 tons less CO2 Equivalent to Carbon sequestering power of 4 acres of pine forest Power and performance results from Principled Technologies Report: SPECjbb2005 performance and power consumption on Dell, HP, and IBM blade servers. $2,600 based on annual kWh savings, and EPA data of average rate of $0.094 per kWh. CO2 claim based on kWh savings using EPA data available here: http://www.epa.gov/cleanenergy/energy-resources/calculator.html

  14. OpenManageTM and IT Assistant alerting SNMP alerts sent upon user defined power thresholds IT Assistant reporting Amperage per power supply Energy consumed per server Peak power and amperage per server Aggregate energy consumed by server group TOC SERVER POWER MONITORING: IT NECESSITIES AT NO CHARGE Chart View of the collected data Average/max/Min for the given System Aggregate consumption, with thresholds alerting option View Chart/Export data menu

  15. TOC MULTIPACK HELPS REDUCE PACKAGING, IMPROVE DEPLOYMENT AND REDUCE ENVIRONMENTAL IMPACT • WHAT IS MUTLIPACK? • Multiple products in a single box • Reduced / reusable packaging • Reduced documentation, cables, etc. to fit customer needs Before Multipack: 16 1U servers on two pallets With Multipack: 16 1U servers in 1 pallet space

  16. TOC POWEREDGE M-SERIES BLADE SERVERS: FAST TO DEPLOY, LESS PACKAGING Dell PowerEdge M1000e Blade System 16 blades HP BladeSystem c-Class16 blades IBM BladeCenter H14 blades Source: Dell commissioned Principled Technologies report “Out of Box Comparison of Dell, HP, and IBM Blade Servers”, December 2007

  17. TOC 1 2 3 ASSET REMOVAL & LOGISTICS PICKUP, SORTING, & DATA DESTRUCTION DISPOSITIONOPTIONS ASSET RECOVERY SERVICES PROVIDES PROPER DISPOSITION OPTIONS FOR RETIRED IT EQUIPMENT Resale Recycling Donation Lease Return Employee Purchase • Audit • Pack • Planning • Data destruction • Sort and Refurbishment • Asset tag removal • Detailed Reporting • Stringent controls over environmental liability and data security • Detailed partner process audits, including downstream channels • Maximized residual value • Flexible disposition options: remarketing, donation, recycling, destruction

  18. TOC OUR COMMITMENT • We've built environmental consideration into every stage of the Dell product life cycle -- from development and design, to manufacturing and operations, to customer use and product recovery. • And while we're proud of the significant environmental progress we've made so far, we know there's still much more to do. • We are committed to pushing the boundaries • even further to develop more: Together we will make a world of difference. DELL CONFIDENTIAL 18

  19. For more details , please feel free to contact me at : a_kaul@dell.com Thank you DELL CONFIDENTIAL 19

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