China Adsales media presentation

1. China Adsales media presentation

2. The Brand China Investment An official publication of the People’s Republic of China • China Investment: Overseas Investment is a monthly series of publications produced on behalf of the Chinese government to promote direct overseas investment. • It will inform overseas investment decisions by the Chinese State and Corporate Investment sectors. • Each edition will focus on a specific territory either Continents, regions or individual countries to provide an analysis of the investment landscape for the target destination. • Editorial breakdown: Introduction to the target area followed by sections on why, where and how to invest. • In 2014 there will be 6 editions covering – Africa, Europe, USA, Latin America, Russia and Asia • In 2015 the monthly issues will be country specific. The only major government-sponsored publication in the investment sector in China

3. Circulation and Readership China Investment Central and Regional Chinese government Financial Institutions Banks and Investment funds 10,000 copies 300,000 readers CEO’s of China Top 500 Companies Delegates at the National People’s Congress Mandarian Decision makers Committee of National Political Consultative Conference in Beijing Other conferences, seminars and forums sponsored by the NRDC Reach a highly valuable audience : The Chinese government and Corporate society

4. The Brand Bizjet Advisor China’s premier business jet magazine • Bizjet Advisor is a specialist publication for high net worth individuals and CEOs in China who own or are considering investing in business jets. • Produced by the established and highly experienced World Aviation Communications. To be a trusted reference source for decision makers in China by providing relevant information for the ownership and operation of aircraft for business or personal use

5. Circulation and Readership Bizjet Advisor China’s premier business jet magazine • 80% of circulation is through individually addressed copies mailed to individuals at their office addresses. Further distribution at relevant Business Aviation and high-net worth events. • C level company executives and high-net-worth individuals who meet the BJA reader profile. Source: Reach an audience of market entrepreneurs, high-net-worth individuals and companies discovering the advantages of Business Aviation.

6. The Chinese Consumer • The average Chinese millionaire is only 39 – 15 years younger than the average • Outbound tourism from China is set to reach 100 million by 2020, the visa process has been made easier. • Chinese tourists to the UK set to rise by 89% in the next 3 years. • They are big spenders, by 2020 the Chinese will account for 44% of global spend on all luxury brands. Why the UK? • The Chinese have an ongoing and enduring affection for the UK. • UK is seen as a permanently fashionable and high-status destination. • UK is responding with the hospitality and retail sectors taking positive steps to appeal to the Chinese visitors with Mandarian speaking staff and increased Chinese signage. • British brands are respected for their craftsmanship.

7. The Brand Totally UK The UK’s Luxury Travel & Lifestyle Showcase Magazine for Wealthy Chinese • The only magazine that exclusively sells the British experience to wealthy Chinese. • A glossy consumer style magazine published in Chinese. • Editorial showcase of British culture designed to inspire wealthy Chinese to visit, spend and invest in the UK. • Half-yearly editions

8. Circulation and Readership Totally UK The UK’s Luxury Travel & Lifestyle Showcase Magazine for Wealthy Chinese Luxury car owners University educated Homeowners 60% aged 25-40 High disposable income 35% 65% Chinese “elites” • Distribution channels: • Direct to 1,400 database • Virgin Atlantic in-flight and airport lounges • Luxury apartment and residential complexes • Golf clubs • Upmarket shopping malls • 5 star hotels • Private member clubs • Private medical and dental clinics Reach the discerning Chinese audience in a publication that showcases the British culture

9. The Brand Fortune Character Engage with Chinese’s elite consumers • A Chinese magazine, written, designed and published specifically for the Chinese Elite covering luxury living and lifestyle. • The magazine for Fortune Character members. Membership is by invitation and subject to wealth requirements. The VVIP for those worth more than $15m and VIP for those worth $1-$15m. Currently more than 60,000 VVIP members. • 10 issues per year, double issues in Jan/Feb and July/Aug

10. Circulation and Readership Fortune Character 91% travelled outside China in the past 12 months, making an average 2.3 trips each. Booked 2.5million hotel nights. Readers are wealthy, well educated and discerning. Luxury car owners; on average 3 cars University educated Homeowners High disposable income Watches, jewellery, red wine, cars and Chinese Art are the most collected articles. 70% 30% Average age of 39 Chinese “elites” 67% collect fine wines and spirits 80% are in favour of educating their children outside China: UK is preferred choice Readers rely on Fortune Character to inspire and inform them as they make their most important lifestyle choices. Source: China Wealth Report – a survey of 3,745 high-net-worth Chinese consumers, 2012

11. Advertising Opportunities Fortune Character

12. Contact Details jon.waters@chinaadsales.com +44 (0)7713 213328