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Speaking to Inform

Speaking to Inform. Types of Informative Speeches. Briefings and reports Audience generally has good understanding Lectures/seminars Audience receives additional or new info More flexible and less tightly organized Demonstrations Audience learns to make something or to use and object

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Speaking to Inform

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  1. Speaking to Inform

  2. Types of Informative Speeches • Briefings and reports • Audience generally has good understanding • Lectures/seminars • Audience receives additional or new info • More flexible and less tightly organized • Demonstrations • Audience learns to make something or to use and object • Training presentations • Taught to adults required to attend

  3. Choosing a topic and content • Know your audience • What interests them? • What do they already know and need to know? • How much detail is necessary? • Establish relevancy early in the speech • Tell why topic is relevant to audience • Tell how they will benefit • Make it interesting • Relate new information or info less widely known • Use multiple examples to aid attention and retention

  4. Informational Strategies • Definitions • Explain characteristics, e.g. ,usage or appearance • Compare and contrast to clarify, e.g., synonyms/antonyms, e.g., utopia vs. distopia or adze vs. ads • Can also redefine, e.g., “No pain, no gain” myth

  5. Informational Strategies • Descriptions • Allow audience to visualize people, places, processes, and events • Uses vivid language, concrete words, metaphors, etc. to “paint” a picture

  6. Informational Strategies Demonstrations Explanations • How to make something • How to do something • Uses chronological pattern • Concepts, beliefs, theories, principles • Provides reasons and causes

  7. Strategies for Increasing Informational Effectiveness • Keep it simple • Keep it concrete • Be repetitive and redundant • Elicit active responses • Use familiar and relevant examples • Personalize your ideas to alleviate facts • Use transitions and signposts

  8. Supporting Material

  9. Supporting Material • Develop and illustrate information • Clarify ideas/concepts • Add interest • Aid in retention • Prove an assertion or premise

  10. Types of Supporting Materials • Definitions • Vivid images • Examples • Narratives • Comparisons and contrasts • Testimonials • Statistics • Must be presented accurately and ethically

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