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Five audience types colour coded – secondary navigation.

“Welcome” statement. Primary brand – NHS. Search function with no explanation. Primary navigation. Social media and other icons too small?. Intro text. Five audience types colour coded – secondary navigation. Stock photos – relevant?. Main product feature – too low on page?.

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Five audience types colour coded – secondary navigation.

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  1. “Welcome” statement Primary brand – NHS Search function with no explanation Primary navigation Social media and other icons too small? Intro text Five audience types colour coded – secondary navigation. Stock photos – relevant? Main product feature – too low on page? Highlights area Appearance on mobile platforms?

  2. RST PageRank 5/10 GMC PageRank 6/10 DH PageRank 7/10 NHSE PageRank 6/10 BBC PageRank 9/10 AoMRC PageRank 5/10 NICE PageRank 7/10

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