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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World

Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod Grant, Founder, McLeod Grant Advisors Abdi Soltani, Executive Director, American Civil Liberties Union – N. California.

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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World

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  1. Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World • Daniel Lee, Executive Director, Levi Strauss Foundation • Heather McLeod Grant, Founder, McLeod Grant Advisors • Abdi Soltani, Executive Director, American Civil Liberties Union – • N. California

  2. A New Model for Social Change

  3. Program Focus Year-by-Year • Toolkit • Grants • Forums • Capacity-building

  4. Looking Back… • December 8, 2009: ACLU-NC Executive Director Application • Engagement: “From lobby days to the next phase of internet organizing, volunteers are critical to the success of the ACLU.”   • Reach: “Building capacity to protect civil liberties in the Central Valley.”   • Diversity: “People of color, young people, and the LGBT community must be three cornerstones of broadening the membership of the ACLU.” • Collaboration: “The ACLU affiliates in California have a tremendous responsibility to work together … for maximum impact on state and federal policy.”   • March 30, 2009 9:00 a.m. • Start the new job on Cesar Chavez Day! • September 24, 2009 9 a.m. • Meet with Merle Lawrence, Daniel Lee, and Lateefah Simon.

  5. Ads start again Spending Money to Make Friends? Increase to $20/day Momentarily stop ads miACLU Facebook page ads start ($10/day) miACLU tour launches

  6. Lessons Learned People care Networks matter Ads work

  7. Discussion Themes Leadership and Change Management Collaboration and Movement Building New Models of Philanthropy and Grantmaking Social Media and Technology

  8. Share your feedback. Download the case study at bit.ly/pij-lsf. • Daniel Lee • @LeviStraussFdn @flybyboy • dlee4@levi.com • Heather McLeod Grant • heather@mcleodgrant.com • Abdi Soltani • @ACLU_NorCal • asoltani@aclunc.org

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