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Advocacy & Development Workshop

Advocacy & Development Workshop. A New Approach to Effective Advocacy & Development. A&D. Define and highlight how Advocacy and Development are both separate and dependent on each other Discuss being strategic by aligning your A&D actions to your board’s strategic directions

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Advocacy & Development Workshop

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  1. Advocacy & Development Workshop A New Approach to Effective Advocacy & Development

  2. A&D • Define and highlight how Advocacy and Development are both separate and dependent on each other • Discuss being strategic by aligning your A&D actions to your board’s strategic directions • Suggest ways all trustees can become knowledgeable advocates • Share ideas and avenues for identifying alternate funding opportunities

  3. Advocacy Development Advocacy Development is the process of creating and enhancing relationships. is the introduction of donors to libraries and your library specifically building their interest in the your mission/services, developing in them a passion for that mission and a commitment to your organization’s future, getting them to make-the-gift, maintaining the relationship so that they will continue to support the mission … and continue to give. implies that the donor is supporting the organization, its mission and services. is more than fundraising • is telling the world about libraries. • is about saying to potential partners, decision-makers, supporters, clients, any stakeholder, “your agenda will be greatly assisted by what we have to offer.” • is part public relations and part lobbying, but is not solely one or the other. • is deliberate, sustained effort to raise awareness of an issue or issues. • is an ongoing process whereby support and understanding are built incrementally.

  4. Development vs Fundraising http://my.ussa.org/aip/global/fundraising-and-development

  5. AdvocacyLobbying & Public Relations Lobbying • is influencing decision makers in the legislative process Public Relations • is the promotion of a given group itself • is open 2-way communication • involves telling the library story to reach target audiences

  6. Why Do We Need Advocacy?

  7. Advocacy

  8. Defining Advocacy Ken Haycock describes advocacy “as a planned, deliberate and sustained effort to develop understanding and support incrementally over time” • advocacy efforts need to take place ‘at the table’ • advocates are players in identifying and addressing community issues and problems. • The rules of advocacy include recognizing that the target warrants respect, that • the target makes decisions for his or her own reasons, not ours, • the most effective advocacy is about connecting agendas “ Advocacy is like banking—you can’t make withdrawals if you have never made any deposits.” http://kenhaycock.com/advocacy-and-influence/

  9. Steps to Effective Advocacy • Know and use the right resources. Learn from evidence of what works • Organized and systematic in planning. Patient and persistent • Cultivate relationships of credibility and trust. Build an extensive network • Always work with a team. Invite alliances and coalitions • Indentify and contact decision-makers. Understand decision-making environment • Choose and use communication tools. Express appreciation. Understand timing • Be honest and calm. Never threaten, cry wolf, or misrepresent .

  10. Aren’t we doing this already?? • Align our message to government priorities • Touch hearts and engage emotions • Form partnerships • Be patient and persistent • Etc • Etc • Etc

  11. New Way of Thinking

  12. Values

  13. Community Centered:23 Reasons Why Your Library is the Most Important Place in Town • Five Themes • Libraries as Community Builders • Libraries as Community Centers for Diverse Population • Libraries as Centers for the Arts • Libraries as Universities • Libraries as Champions of Youth

  14. Nova Scotia’s Culture Action PlanCreativity and Community • Six Themes • Promote Mi’kmaw Culture • Promote Creativity and Innovation • Strengthen Education, Partnership, and Understanding • Advance Cultural Diversity • Excellence in Cultural Stewardship • Drive awareness and economic growth of the culture Sector

  15. COMMUNITY VALUE LIBRARIES AS CHAMPIONS OF YOUTH • STATS AND DATA • 2859 Participants • 89% learned something new • 82% enjoy reading more • 82% read more often • 96% want to use library more often • PARNERSHIPS • TD Bank • Upper Clements Park • Provincial Library • Oaklawn Zoo NOVA SCOTIA’S CULTURE ACTION PLAN STRENGHEN EDUCATION, PARTNERSHIPS AND UNDERSTANDING STATS AND DATA 1636 Fast Passes given = $48,262 In-kind Donation 238 got in free to Zoo = $833 In-kind Donation AFFECTS OUTCOMES IN EDUCATION SOCIAL SERVIES HEALTH AVRL MISSION Build strong communities through sharing of places for connections and collection. STORY “I love Summer Reading Program because of the mix of reading and activities…and the fast passes are a huge savings for our family of 3 little ones”

  16. AVRL A&D Committee…a work in Progress • 2 strategic streams • Advocacy – promoting the value of libraries • Align Advocacy with Strategic Directions • Create an Annual Advocacy Plan to Lobby Government Funders • Identify and create tools for promoting library values with community partners. Eg. Advocacy Coasters/Cards • Coordinate Board Advocacy with operational PR & Promotion • Develop a database of measurable results  • Development - identifying alternate funding opportunities • Decide on our goal – eg. A sustainable endowment fund to for a strong, vibrant future for AVRL • Research Charitable Foundations • Identifying funding sources • Develop mechanism and procedures to separate Development & Project Fundraising • Develop a database of contacts, partners, results

  17. Advocacy Coasters

  18. So what’s my role as a Board Member • Board role as per Library Act • Management and operation the library • Role as Advocate • Advocates via LBANS - created as a result of gutting of library funding by Provincial Government of the day. • Learn what your library does for your community beyond lending books • Build relationships through all your connections – wear your library board position with pride • Look for ways that the library can partner with other organizations your are involved with

  19. LAMNS • - Partnerships • Programs • Access • Network • GOVT OF NS • Cross Departments DEPT. OF CCH - Funding - Legislation PROVINCIAL LIBRARIAN - Liaison - Resources - Services • LBANS • - Advocacy • Liaison • Promotion BOARDS - Governance - Finances - Policies CORL - Joint projects - Resource sharing - Professional forum CEO - Operations - Expertise - Finances - Trends • MUNICIPAL UNITS • Funding • Facilities • Community HQ STAFF - Resources - Operation implementation - Service delivery FRONT LINE STAFF - Face of library - Service/ program delivery • APLA • Education • Networking • Library Issues FRIENDS - Fundraising - Champions NSLA - Facilitate exchange of ideas - Promote forum for library related discussion

  20. Summary and Challenge • Learn 1 new library value at each board meeting and how it’s integrated in your community • Commit to spreading your new knowledge with your network

  21. Thank you for your attention! Questions??Ideas to share??

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