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What savvy advertisiers need from content publishers

What savvy advertisiers need from content publishers. Dixon Jones Receptional Internet Marketing. WWW: Machine or Alive?. Result! Result!. “Internet Marketing” 3 rd July 2007 Google. Search positives. Organic. Paid. Not right. SEO fails when measured as a part of the marketing mix.

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What savvy advertisiers need from content publishers

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  1. What savvy advertisiers need from content publishers Dixon Jones Receptional Internet Marketing

  2. WWW: Machine or Alive?

  3. Result! Result! “Internet Marketing” 3rd July 2007 Google

  4. Search positives

  5. Organic

  6. Paid

  7. Not right SEO fails when measured as a part of the marketing mix

  8. Do everything else

  9. Do everything else Publishers can provide value in many ways... Just add the word “links”

  10. 137 sites Contextually targeted, Geographically Targeted, CPM optimized... One contract... Managed in real time

  11. Ad Exchange systems are the advertiser’s future for Banner adverts, make them part of yours

  12. Getting indexed was the easy bit

  13. Hyperlinks are so important Links can anywhere • The most fundamental method for the integration of the Internet • Hyperlinks build you into the fabric of the connected world • Human navigation relies on the hyperlink • Search engines rely on the hyperlink

  14. SEO in 3 steps Understand user intent Build the perfect site Generate interest

  15. SEO in 3 steps Understand user intent Build the perfect site Generate interest

  16. Do everything else Publishers can provide value in many ways... Just add the word “links”

  17. Web 2.0 and Search • Source: Hitwise via E-consultancy • search engines visits up 22% • News and Media sites. Up 24% • Net Communities up 34%

  18. FRYPE.LT

  19. Web 2.0 and Search We are all searching for something. It’s just a case of “what” and “how”

  20. B.B.C. Business Before Computers

  21. Methodshop is you and me

  22. WWW: Not Machine but Alive!

  23. Publishers can tap into this

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