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BTL Events Market Research Consultancy

BTL Events Market Research Consultancy. Mumbai. Delhi. Scope of Services …. Promotion Road Shows Corporate Events Alliances & Co-promotions Exhibitions Theme Parties Entertainment Shows. BTL & Events. Market Research & Audits. Field Survey Sales Team Audit Retail Audit

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BTL Events Market Research Consultancy

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  1. BTL • Events • Market Research • Consultancy Mumbai Delhi

  2. Scope of Services … • Promotion • Road Shows • Corporate Events • Alliances & Co-promotions • Exhibitions • Theme Parties • Entertainment Shows BTL & Events Market Research & Audits • Field Survey • Sales Team Audit • Retail Audit • Mystery Shopping • Customer Satisfaction Survey Also support in any kind of Creative, Logistics, Printing and Fabrication requirement

  3. Team experience

  4. Hansaplast • “Brand awareness Campaign” • Objective:Create awareness for the Hansaplast as top of mind brand for sticking plaster (bandage). • Task at hand: • Create a bonding with the kids at the age group of 6 to 12 years. • Strategy: • Creating an association with the schools for the sports day event by setting up a first Aid Centre • Also distributed gifts, prizes and trophies to the winners • Execution: • - A branded kiosk was setup at selected schools. • - Promoters used as a tool to engage with the TG • Promoters where given a proper training for the first aid centers • Result: A great branding opportunity was created with directly hitting the consumers Mumbai – Thane - Raigad

  5. More Activities for Hansaplast Gifts distributed Tie-ups with the NavratriMandals

  6. Zero B • “Lead Generation Campaign” • Objective:Create awareness and generate leads. • Task at hand: • Using School as a medium need to generate leads • Strategy: • Creating an association with the schools for ZeroB drawing competition • Also distributed gifts etc to the class • Execution: • Branding was done at the selected Schools • Distribute sheets to all the kids from Std 1-4 • - Promoters used as a tool to engage with the TG • Promoters created awareness for the need of drinking clean & Hygienic water • Distributed sheets where collected from schools 2 days later • Result: Avg. 250 leads were generated per school Delhi

  7. VLCC • “VLCC Road Show” • Objective:Create awareness and generate leads. • Task at hand: • Using Float as an interaction medium need to generate leads • Strategy: • Conducting Body Composition Analysis (BCA) and guiding the TG for the VLCC services. • Also distributed discount vouchers • Execution: • Branded float was created • The activity took place in and around Mumbai • - Promoters used as a tool to engage with the TG • Result: More than 300 BCA was done during the road show Mumbai – Navi Mumbai

  8. VLCC • “Centre Launch” • Objective:Manage a launch event. • Task at hand: • Using the launch as a PR activity manage the event • Venue setup with backdrop Navi Mumbai

  9. RichFeel • “Lavasa Car Rally” • Objective:Manage the branding of the during the car rally event of which Rich feel was one of the sponsors. • Task at hand: • Parallely setup had to happen in Mumbai and Lavasa near Pune. • At lavasa agency was required to set up a spa • Execution: • Branding was done at the prominent positions • Created Graffiti Walls at both the venues • Manage the celebrities coming to the centre Mumbai – Lavasa

  10. I Mobile • “I Mobile Road Show” • Objective:Create awareness and generate Sales. • Task at hand: • Connect to TG and push dealers to sell I Mobile • Strategy: • Conduct the road show near mobile shops and involve TG in various activities • Execution: • Branded float was created • Spinning wheel was used to interact with the TG • - Put up merchandising at the stores during the course of the activity • - Lot of prizes where distributed during the activity • Result: More than 500 stores where covered in the target cities Ambernath – Ulhasnagar – Pune- Kolhapur

  11. More events & promotions

  12. Bharti AXA Managed 8 Pandals across Mumbai & Navi Mumbai

  13. Panasonic Road Show Mumbai, Navi Mumbai, Thane, Pune, Surat, Vadodra, Nasik, Kolhapur & Aurangabad

  14. Panasonic Mall Activity Mumbai, Navi Mumbai, Thane, Pune, Surat, Nasik, & Aurangabad

  15. School Contact Program for HPCL in Nagpur, Ahmadabad, Surat, Indore and Bangalore. Covering 55 Schools in 5 cities

  16. Tuborg‘s Convergys Corporate Party Thane

  17. Kingfisher Managed in 10 Pubs across Mumbai

  18. Seminars, Conference & Exhibitions

  19. Thanks & Regards Srinath Mob: 9819024686 Srinath@ridingwarrior.com Gurmit Singh Mob: 9892372714 gurmit@ridingwarrior.com

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