1 / 18

Kandawgyi Palace Hotel

Kandawgyi Palace Hotel. Yangon. www.kandawgyipalace-hotel.com. Business Plan of Kandawgyi Palace Hotel for Trade Event. Presented by. Pho Thin Maung Thaw Zin Linn Htun. Date: 22.6.2012 (Fri). Mission. Brand awareness Expand the new market for US, Japan and Korea. Objectives.

sherri
Télécharger la présentation

Kandawgyi Palace Hotel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Kandawgyi Palace Hotel Yangon

  2. www.kandawgyipalace-hotel.com Business Plan of Kandawgyi Palace Hotel for Trade Event Presented by Pho Thin Maung Thaw Zin Linn Htun Date: 22.6.2012 (Fri)

  3. Mission • Brand awareness • Expand the new market for US, Japan and Korea

  4. Objectives • Increase the market share among the current International chains in Myanmar • Set up and upgrade our service to International standard

  5. Product/Service Selection After 2010 Before 2010 Investor Investor Competitor Competitor

  6. Market/Target Selection • US, Japan, Korea and GMS countries • Tour agents • Business men

  7. Fair Selection East- West Economic Corridor International Commercial – Tourism Exhibition Danang 2012 • EWEC corridor • Participation fit with the theme of trade fair • New target - Investors and visitors from US, Japan, Korea and China • Industry catchment

  8. Activities Involved • Registration • Marketing plan • Staff training • Demo • Shipping • Prepare for business matching • Booth plan • Budgeting

  9. Time Line

  10. Cost Heads • Participation fee (registration, insurance, other) • Booth rental fee • Airfare and accommodation • Staff training cost • Shipping cost • Promotional materials • Communication

  11. Sources of Funds • Marketing budget • Investment budget

  12. Marketing Plan • Market analysis • Marketing mix • Market research

  13. Market Analysis (SWOT) • Strength • Prime area • Customer service • Weakness • Online payment system • Room • Opportunities • Potential market in industry • Economic development • Brand awareness • Market research and competitive intelligence • Threat • Competitors

  14. Marketing Mix (4 P) • Product/Service • Cultural service • Luxury & stylish • Service development • Promotion • Brand awareness • Public relations • Behavior of sale personnel • Media – Advertisement, Internet • Price • High end • Payment • Credit • Place/Distribution • New market penetration • Tour agents

  15. Market Research • Market information • Competitor analysis • Qualitative research • Quantitative research

  16. Follow Ups • Market research • Trade missions • Participate in potential trade fair • Mail and contact to visitors

  17. Expected Deliverables or Projections • Office space and service apartment • Domestic and International alliances

  18. THANK YOU

More Related