What is merchandising

1. What is Merchandising? Merchandising is the business art of matching goods to the needs and preferences of customers to ensure shelf off take. How a product is presented, how much is displayed, and in what form, size shape, colour, etc. can determine the rate of speed at which a product is bought. In other words merchandising is the marketing activity responsible for ensuring a product’s “desirability”, both qualitatively and quantitatively. This means that at the store end, your product has to be perceived as “just right” by your market. It is a whole lot of psyche satisfaction.

2. What is merchandising? What is merchandising? • Sometimes, people will and do change their minds about buying a certain product for the simple reason that a competitor’s goods were displayed better. • Reasons can vary. They seem logical to you. And then again, they may not. • But, being able to satisfy the needs of your average market is what will finally make those cash registers ring.

3. I’m A sales man… I’m A sales man… Is Merchandising part of my Job? Is Merchandising part of my Job? • It definitely is. • Consider that many salesmen who have never made it to the top probably never realized realized how much merchandising can help them. • They probably saw it as extra work. • Merchandising should not be perceived as “going that extra mile”. Rather it should be viewed as the last leg of the selling mile. • It is not enough for a salesman to sell to the store. • After acquiring an outlet for your product, you’d naturally want to secure it. You’d want future orders, of course. • Helping the store merchandise your product to ensure smooth turnover and steady sales becomes mutually beneficial for you and your customer. • We’ve said that merchandising is the clincher to a sale. • Therefore, merchandising is an integral part of marketing and selling products.

4. Merchandiser Responsible for: – Costing and quoting – Sample control – Fabric and accessories sourcing, purchasing and tracking – Factory scheduling and production tracking – Customer liaison during design, sourcing, production and shipping

5. The Winner Vs the loser The Winner Vs the loser • The winner is always part of the answer; - The loser is always part of the problem. • The winner always has a programme; – The looser always has an excuse. • The winner always says, “let me do it for you”; – The loser says, “That’s not my Job”. • The winner sees an answer for every problem; – The loser sees a problem in every answer. • The winner says, “it may be difficult but it’s possible.” – The loser says, “it may be possible but it’s too difficult.”

6. Merchandising and interdepartmental Merchandising and interdepartmental relations. relations. 1. Merchandiser Vs Designer Vs product development. 2. Merchandiser Vs Work study department. 3. Merchandiser Vs Production planning department . 4. Merchandising Vs sample management. 5. Merchandiser Vs Store . 6. Merchandiser Vs cutting room. 7. Merchandiser Vs Sewing floor . 8. Merchandiser Vs finishing room . 9. Merchandiser Vs Quality management. 10.Merchandiser Vs commercial . 11.Merchandiser Vs Shipping department.

7. Merchandising and interdepartmental Merchandising and interdepartmental relations. relations. 1. Merchandiser Vs Designer Vs product development. 2. Merchandiser Vs Work study department. 3. Merchandiser Vs Production planning department . 4. Merchandising Vs sample management. 5. Merchandiser Vs Store . 6. Merchandiser Vs cutting room. 7. Merchandiser Vs Sewing floor . 8. Merchandiser Vs finishing room . 9. Merchandiser Vs Quality management. 10.Merchandiser Vs commercial . 11.Merchandiser Vs Shipping department.