SUPER WHY Reading Camps: Strategies and Techniques for Prospective Camp Leaders

1. SUPER WHY Reading Camps: Strategies and Techniques for Prospective Camp Leaders presents:

2. presents: SUPER WHY Reading Camps: Strategies and Techniques for Prospective Camp Leaders We’ll begin soon! You should hear music coming from your computer speakers. Not hearing it? Send us a message in the “Chat” box.

3. SUPER WHY Reading Camps: Strategies and Techniques for Prospective Camp Leaders presents:

4. About the National Center for Media Engagement (NCME) • NCME serves public media stations, producers, and national organizations. • We help public media strengthen their ability to engage local communities. • Learn more at www.mediaengage.org NCME is funded by the Corporation for Public Broadcasting.

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7. Mary Haggerty, Manager for Educational Outreach, WGBH • Karen Samnick, Vice President, Outreach, Out of the Blue • TristaPeitzman, PK-12 Coordinator, Iowa Public Television • John Craig, Vice President, Education & Outreach, WNED Today’s Presenters

8. Polls:

9. Background on SUPER WHY Reading Camps • SUPER WHY Reading Camps profile from Iowa • SUPER WHY Reading Camps profile from Buffalo • New and expanded online resources for camp facilitators • Q & A Agenda

10. Karen Samnick Vice President of Outreach Out of the Blue

11. SUPER WHY Reading Camp SUPER WHY Reading Camp is a national literacy program that features an engaging curriculum of interactive reading games and activities that build upon the skills and content taught in the series: • Over 200 camps have been held since 2007, reaching 1500+ children in more than 20 cities, targeted to low-income families • Expanding nationally in 2011-2012 to all PBS stations with additional winter/spring school vacation camps, an extended 3 week summer camp, and potential national partners (YWCA, Boys and Girls Clubs, Head Start, National Summer Learning Association, National Education Association, Purpose Built Communities)

12. Camp Execution SUPER WHY Reading Camps were developed for turnkey execution by local stations: • Scripted curriculum, instructions, and materials • provided to camp instructors • e.g., SUPER WHY DVD clips, craft materials, • manipulatives, worksheets, costume characters, etc. • Designed to be either a free standing camp or • an add-on to an existing program • Minimal training required

13. Age-Appropriate Program Each camp is designed for fifteen to twenty children: • Overall program targeted to 3- to 6-year-olds, with 4-5 as the core • Scaffolded content covers a range of ages/skill levels within the • preschool demographic • Curriculum activities and take home materials geared to reading level of • campers and low income parents/caregivers

14. Elements of Each Camp Session Each 3.5-hour camp session consists of: • Viewing the full SUPER WHY episode • Transforming into the Super Reader characters • Playing interactive SUPER WHY literacy games • Creating SUPER WHY-themed crafts • Learning and singing songs from the SUPER WHY show • Participating in SUPER WHY-based body movement exercises • Reviewing what was learned • Taking home SUPER WHY extended • learning worksheets

15. Reading Camps Format • Campers transform into one of the SUPER WHY literacy-based superheroes each day to play learning games, activities, and crafts themed to that character’s literacy domain: • Day 1: Alpha Pig Day – Letter Identification • Day 2: Wonder Red Day – Decoding / Rhyming, Word Families • Day 3: Princess Presto Day – Encoding / Spelling • Day 4: Super Why Day – Vocabulary, Reading Comprehension • Day 5: Super You Day – Campers demonstrate literacy skills for guests

16. Day 3: Spelling Day 1: Letter Identification Day 2: Word Families Letter Identification BINGO Day 5: Literacy Review Day 4: Reading Comprehension Super You Photo Op Letter Sounds Basketball Word Charades Lickety Literacy Skills Each day of the program is themed to a different SUPER WHY character and literacy skill: Draw Your Own Adventure

17. Extended Learning Materials Campers and their parents can review and practice the concepts taught in camp with SUPER WHY-themed literacy take home materials: • Worksheets, literacy tip sheets, extended learning activities, • and website URL provided to parents/caregivers to reinforce learning from camp • Parent-directed materials provided in both English and Spanish • Materials geared to lower income parents/families in writing style, organization, • and content

18. Reading Camps Assessment Results James Marshal, Ph.D., of the Department of Educational Technology at San Diego State University led an analysis of the student assessment data from 2008 and 2009 SUPER WHY Reading Camps   • Data from 1273 campers who attended 113 camps across the country was included • Across all students, significant gains were made from pre to post tests for ALL • skills tested • Skills tested were: letter naming, letter identification, decoding, letter sounds, encoding, reading words and opposites • Significant gains were made for children in each age group—3, 4, 5, and 6— • with the highest level of gains for 4-year-olds. • There was significant gains in scores for both Near (Super WHY! episode • covered content) and Far (similar content not covered in the episode) • transfer tasks, suggesting the transfer of SUPER WHY skills to new and • different content.

19. Camp Feedback Feedback from the Parent (English and Spanish), Stations and Facilitators Surveys was very positive: • Parents noted that their children did not want to come home at the end of the day because they were having too much fun: “Everyday he asked me, ‘Mommy, are we going again tomorrow?’” • Children who were “kindergarten ready” had the necessary cognitive and social • skills to succeed in camp activities. Children gained social and reading skills. • Outcomes were consistent with the goals of the camps, including successfully introducing and reinforcing reading readiness concepts that helped children view themselves as readers.

21. SUPER READERS...TO THE RESCUE!

22. Trista Peitzman PK-12 Coordinator Iowa Public Television

23. ImplementingSUPER WHYReading Camps

24. Build from the Broadcast Building educational activities locally from the broadcast programs provides a connection for children and families

25. Kids Desire to improve the literacy skills of the children in your community

26. Partnerships Get schools, daycare providers, community partners to see you as active members in your community, and helping to meet their needs.

27. Media Attention Get noticed for your local efforts

28. Research & Experimentation Opportunity to learn what works at the classroom level

29. Life in the Camp • Fun • Fast-paced • Exciting for the campers • Your camp leader needs to be: • High energy • Enthusiastic • Engaged in learning • Student focused

30. Finding the Right Leader Work with existing programs Work with the school district We suggest: • Certified Educator, PK-1 • Personality is EVERYTHING • Avoid the “rule monger”

31. Camp Duties Coordinator (Station or Partner) • Select and/or hire camp leaders • Determine camp location and logistics • Train the camp leaders • Purchase materials • Print materials • Recruitment, assessment • Set policies

32. Camp Duties Camp Leader (Teacher) • Receive training • Read all curriculum thoroughly • Prepare camp craft and print materials • Prepare AV equipment • Prepare nametags, class list • Daily teaching and assessments • Family correspondence

33. Implementation — Teacher

34. Implementation — Partner

35. Implementation — Leader • Curriculum • Training • Best practices • Online Tutorial

37. John Craig Vice President, Education & Outreach WNED

38. WNED SUPER WHY Reading Camps (2007-10)

39. Objective Improving/Building Literacy Skills, Social and Personal Success

40. Planning Teacher Training Have a Backup Plan Daily Curriculum Children Setting (ages 4-5) Activities Conducted in Small Groups Pre & Post Test Evaluation

41. Community Partners Read to Succeed Buffalo (Coalition) Bethel Head Start CentersKiddie Corner Day CareWestminster Community Charter School

42. Funding & Sustainability Read to Succeed BuffaloEarly Reading First Grant WNED RTL Demonstration Site Station Outreach Kit Underwriting Efforts School/Library Partnerships

43. Next Steps Seek Financial Support of $1,500: Camp Materials (curriculum, handouts, training, etc.): $500 SUPER WHY Character Costume: $350 Supplies for crafts, activities, giveaways: $100 Staff Time (2 weeks (training, support, 5 day camp [.5]): $500 SUPER WHY Celebration: $50

44. Mary Haggerty Manager, Educational Outreach WGBH

45. New and Enhanced Resources • SUPER WHY Reading Camps Section on the Web site • Online Tutorial • National Partners • Staying Connected

46. Web site In May 2011, SUPER WHY will debut a new section of the Web site dedicated to the reading camps. This new area will be a central online location where you can access key resources, including: • Three week‐long curriculum units. Each unit is organized around a five-day schedule with the recommended curriculum, materials and supplies lists, related PDFs for easy download, and evaluation forms. • Three SUPER WHY episodes, each streamed and presented in short viewing segments tied to curriculum activities. • A new online tutorial designed to provide “just-in-time” information for camp facilitators.

47. Online Tutorial The SUPER WHY Reading Camps tutorial is an easy-to-use training for anyone who wants to lead a SUPER WHY Reading Camp with developing readers: after-school providers, teachers, camp counselors, etc. This self-paced tutorial, located on a new section of the SUPER WHY Web site, includes: • A self-evaluation designed to assess the user’s strengths as an activity leader and identify skills they might want to work on. • A slideshow, with voice over narration, that takes users through the steps of facilitating literacy activities, and helps them explore tips and techniques. The tutorial is illustrated with photos demonstrating activities, along with quotes and testimonials from veteran camp sponsors. • Opportunities to practice what they've learned by trying an activity or two with young children.

48. National Partners • SUPER WHY will work to connect Stations with local affiliates of national partner organizations, and promote their collaboration around establishing new camps. These include the following: • Boys & Girls Clubs of America • Purpose Built Communities • YWCA • SUPER WHY will also work with the following national organizations to raise awareness of the SUPER WHY Reading Camps via their Web sites, listservs, online publications, and social media sites. These include the following: • National Education Association • National Summer Learning Association • State Offices of Head Start Collaboration

49. Staying Connected Social media sites will be important tools in our overall strategy to help raise awareness of the expanded SUPER WHY Reading Camps curriculum and related resources, and as platforms to spotlight camps activities and successes. As camps get underway, we will gather impact stories from local Public Television Stations and post them, along with photos on the SUPER WHY Reading Camps Fan Page to document program activities from sites across the country. WGBH Resource Room is a password protected site established exclusively for PTV stations. The new SUPER WHY Reading Camps section of the Resource Room is where we post important documents, video and audio files, etc. designed to support you in establishing SUPER WHY Reading Camps in your community. Each new posting will be accompanied by an e-mail sent directly to you announcing the new resources. WGBH Outreach will provide ongoing training and technical assistance throughout the project. Questions? Please contact mary_haggerty@wgbh.org

50. Q & A