You press the button. We do the rest.

1. Team #2 Joshua Lavra Ronak Patel David Morrison Beth Alsentzer EDSGN 100 March 3, 2008 You press the button. We do the rest.

2. Presentation Snapshot • Design a more sustainable version of the Kodak Power Flash disposable camera • Reduce electronic waste (e-waste) • Raise revenue for Kodak and its stock holders • Compare brainstormed ideas and find best fit for consumer and stockholders

3. How can Kodak “Unzip” more of the market? • Capitalize profit on camera/film developing • Reduce amount of electronic waste produced by the camera • Make the camera more aesthetically pleasing

4. General Approach • Observed camera thoroughly • Found faults within the camera that could be fixed or improved • Figured how to capture the photo developing market • Formulated a more efficient way to recycle and reuse material while increasing profits

5. Dissecting the Project • Observed packaging and overall camera structure • Opened camera to become familiarized with its parts and operation • Observed what could be changed/removed • Brainstormed and researched

6. Dissection of the Camera

7. Decision Matrix

8. Weighted Matrix

9. Matrix Analysis • We ruled out the clear body design and the wrist strap because it was too costly • We decided all the other ideas would be helpful and beneficial • When all the ideas are used together, Kodak is able to maximize their profit and minimize the expenses and negative impact on the environment

10. What Could Be Changed? • PROBLEM: Battery life was too long • Roughly 77 flashes for 27 pictures • Battery isn’t being fully utilized • SOLUTION: • Give users access to battery for other uses • Change battery size (roughly half the number of flashes) • Recycle batteries without adding to electronic waste problems • Cost-effective, efficient and preserves environment

11. What is Electronic Waste? • E-waste is the disposal of unwanted electronic appliances • Certain components of some electronic products contain materials that render them hazardous, depending on their condition and density • The electronic waste in the disposable cameras is being “disposed” of imporperly

12. Battery Life Calculations • Battery life = .14 Amp*Hours • Battery life per flash = .0018 Amp*Hours • Flashes per battery = (Battery Life/Battery life per flash) • Flashes per battery = (.14/.0018) • Flashes per battery = 77 flashes A standard disposable camera only has 27 exposures, but the battery for the camera can hold up to 77 flashes. This means that battery is being wasted after all the exposures.

13. What Else Could Be Changed? • PROBLEM: Kodak hasn’t capitalized the photo developing market for their disposable cameras • SOLUTIONS: • Include free packaging for film development in each box • Provide service within 2-3 business days • Make photo developing cost effective and convenient for consumers • Gain a greater aspect of the market

14. What is a Green Camera? • Cameras that are sent back to Kodak from the consumers will be recycled completely and resold for a lower price • Kodak increases profit on cameras that have already been produced • Extensive inspections will be performed on each camera to assure each is operable • Improve recycling process to help reduce e-waste further

15. What Do the Customers Want?

16. …And the Survey Says • Consumers are satisfied with size of cameras • Would rather have pictures shipped to Kodak • Prepaid shipping bag increases convenience and makes customers more inclined to ship film • Do not mind waiting 2-3 days for film return • The aesthetics of camera A are more appealing • Would rather be able to remove battery themselves

17. Prototype – Kodak Power Flash + • Less wasted material • Reuse materials efficiently (recycle) • Save money bundling camera price and film development • Development cost appeal

18. New Camera Design Battery Slot Film Door

19. Battery Slot Animation

20. Film Door Animation

21. Advantages of Changes • Battery Slot • Allows consumer to remove battery easily • Encourages proper battery disposal • Gives Kodak ability to remove battery themselves and properly dispose of them • Film Door • Allows easier access to the film • Whole camera does not have to be taken apart • The camera body becomes reusable

22. Analysis of Solutions • We reduced unwanted expenses • We opened a new market for Kodak and gave them a chance to capitalize on revenue • We found an environmentally friendly way to reuse and recycle the disposable cameras while increasing revenue

23. Gantt Chart

24. Conclusions • The camera is now more sustainable: Environmentally, Economically, and Socially • Economically: Save money on parts, Raise revenue, Save gas to go develop film • Environmentally: Less pollution, Less E-waste, More recycled material • Socially: Lower priced product, Easier film development, Ability to buy used camera, Save time on going to get film developed • Kodak has ability to increase revenue by reselling products and opening a new market • Camera design material more efficiently and is designed to be reusable

25. Bibliography • Kodak Recycling Program • Kodak Disposable Camera • Kodak Mini Lab Recycling Instructions • Electronic Waste: Challenge for the Millennium • eWaste Center Inc. • Battery Solutions Inc. • SnapFish Film Developing