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KonferensiPariwisataNasional “ MeningkatkanDayaSaingPariwisata Daerah”

KonferensiPariwisataNasional “ MeningkatkanDayaSaingPariwisata Daerah”. Oleh : S. B. WiryantiSukamdani , CHA KetuaBadanPromosiPariwisata Indonesia (BPPI). Indonesia Tourism Promotion Board (ITPB). SusunanPengurusPenentuKebijakan BPPI ( Keppres No 148/M Tahun 2011):.

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KonferensiPariwisataNasional “ MeningkatkanDayaSaingPariwisata Daerah”

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  1. KonferensiPariwisataNasional“MeningkatkanDayaSaingPariwisata Daerah” Oleh : S. B. WiryantiSukamdani, CHA KetuaBadanPromosiPariwisata Indonesia (BPPI)

  2. Indonesia Tourism Promotion Board (ITPB) SusunanPengurusPenentuKebijakan BPPI (Keppres No 148/M Tahun 2011): Ketua: K.RAY. Dra. Sarwo Budi WiryantiSukamdani, CHA (Persatuan Hotel danRestoran Indonesia ) WakilKetua: Bernada Sukma Harahap (Asosiasi Perusahaan Perjalanan Wisata Indonesia) Sekretaris: RetnoKusumayanti, S.Sos, MH (Hotel Human Resources Manager Association) Anggota: 1. Drs. H. DidienJunaedy (DPP Gabungan Usaha WisataBaharidanTirta ) 2. Drs. Jaya Purnawijaya, MM (DPP PerhimpunanObyekWisata Indonesia) 3. Drs. I Nyoman Kandia (HimpunanPramuwisata Indonesia ) 4. Tengku Burhanuddin, SE (ASOSIASI PENERBANGAN ) 5. Dr.Ir.H.Krishna Nur Pribadi, M.Sc, M.Phil (AKADEMISI ) 6. Drs. Ec. HermawanKartajaya, M.Sc, FCIM (PAKAR)

  3. Strategic Plan for Indonesia Tourism Promotion Board (ITPB) Presenting the Wonders

  4. Indonesia Tourism Promotion Board (ITPB) Contents • Background. • Vision and mission based on law # 10 / 2009 • Strategic – Partnership (2011-2015): Vision, • Mission, and Values • Vision and Mission (2011-2015) • VALUES (2011-2015) • Key Strategies (2011-2015) • 3 Key Initiatives / Programs (2011-2015) • Logo

  5. Indonesia Tourism Promotion Board (ITPB) VISION based on Law # 10 /2009 Vision To become Credible –partner of Government of Indonesia and capable to coordinate main stakeholders in promoting Indonesia Tourism

  6. Indonesia Tourism Promotion Board (ITPB) MISSION: based on law # 10/2009 • Mission • 1. To enhance the positive image of tourism in Indonesia. • To increase in tourist arrivals and foreign exchange earnings • significantly. • 3. To increase domestic tourist visits and spending • significantly. • 4. To mobilize sources other than government budgetin line • with laws. • 5. To conduct research in tourism development and tourism • business .

  7. Indonesia Tourism Promotion Board (ITPB) Strategic – Partnership (2011-2015) Wonderful Indonesia: Presenting the Wonders Trust-worthiness Citizenship Respon-sibilities Respect VISION – MISSION - VALUES

  8. Indonesia Tourism Promotion Board (ITPB) Vision (2015) To become The strategic –partner of Government of Indonesia In promoting Indonesia Tourism for enhancing the equity, creativity, and sustainability to its main stakeholders

  9. Indonesia Tourism Promotion Board (ITPB) MISSION: WHAT BUSINESS ARE WE IN? Mission (2015) To grow the equity of Indonesia Tourism business in the dynamic economic landscape To commercialize the creativity of Indonesia Tourism talents in the new wave cultural paradox To expose the sustainability of Indonesia Tourism Society in the endangered natural-setting

  10. Indonesia Tourism Promotion Board (ITPB) VALUES: WHAT CORE PRINCIPLES THAT WE MUST APPLY? CITIZENSHIP “To show national-duty in every initiatives” TRUST-WORTHINESS “To ensure total integrity in every efforts” VALUES RESPECT “To honor others In every interactions “ Responsibility “To be accountable to every activities”

  11. Indonesia Tourism Promotion Board (ITPB) Key Strategies (2011-2015) CREATIVE TOURISM LOW-SEASON TOURISM Grow Commercialize FOCUS: No over promise COMPLEMENT: To the Ministry (of Tourism & Creative Economy) UNIQUE: Own initiatives PLATFORM: For key stakeholders LEVERAGE: Limited Resources Dir-Gen MARKETING Dir-Gen CREATIVE ECO Key Stakeholders Talent Business Dir-Gen DESTINATION Sustainability Explore GREEN TOURISM

  12. Indonesia Tourism Promotion Board (ITPB) 3 Key Initiatives / Programs LOW SEASONS TOURISM CREATIVE TOURISM GREEN TOURISM ORG INTRO ACTIVITIES

  13. Indonesia Tourism Promotion Board (ITPB) ProgramBPPI • Low Season Tourism ->DirjenPariwisata • November, Januari, Februari, Maret • Creative Tourism ->DirjenEkraf • Combine tourism & creative economy ITTF>Batik Extravaganza, Pearl, Ceramic, Painting & Handy craft Exhibition • Green Tourism ->DirjenDestinasi • Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc • Seminar - Green Hotel, Green Building, Green Environment • Conference - Drugs Enforcement - Bali, FORBES CEO - Jakarta, etc • Exhibition - Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp – Jakarta, etc

  14. Indonesia Tourism Promotion Board (ITPB)

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  24. RapatPertamaPembentukanKetua, WakilKetuadanSekretaris , Senin 31 Oktober 2011

  25. Terima kasih Cp/ir

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