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#HavellsKeDeva - Integrated Marketing & Customer Experience Platform

Converge AI, Analytics, Big Data, and Automation to create a digital platform that monitors conversations on all platforms. Features automation, chatbot support, loyalty integration, and real-time social media insights.

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#HavellsKeDeva - Integrated Marketing & Customer Experience Platform

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  1. #HavellsKeDeva Digital Campaign

  2. An integrated marketing and customer experience platform that monitors conversation on all the digital platforms built on convergence of AI, Analytics, Big Data and Automation. Automation and Chatbot support Our Value Proposition Our Products Engage Immerse eMail, Social Loyalty and CRM Integration One View of Customer State of the art integrated Command Centre FB, Website & App BOTs • Marketing, 360° View • Command Center • Converges Big Data, • E-Mail, Social Media & • CRM for marketing Enabling Conversational commerce, automated cross selling, service • Real-time data visualization and engagement for • Insights and intelligence • Customer Engagement • Real Time Social Media • driven Customer Service • and consumer Insights Beyond Social, includes Google Analytics, Trends (Twitter and Google) Converse Social CRM In Depth Vernacular coverage with sentiment analysis Work with your own NLP instance, 90% accurate

  3. Campaign Overview - #HavellsKeDeva RESULTS OBTAINED METHODOLOGY OBJECTIVE We established a live screen in MUMBAI at Lal Baugh Mandal during Ganesh Chaturthi Festival Our live command center screen showcasing #HavellsKeDeva influenced many and provided us as well as our client with strong branding We received 15.7K mentions during this activity as active Twitter users engrossed in the festive feel were happily moved by the brand and encouraged their participation People didn’t backout from engagement as well and the brand got 836K engagements during this activity To create a buzz for #HavellsKeDeva by placing a unique idol of Ganpati made out of Havells wires, at Lalbaugcha Raja and the communication for Wires That Don’t Catch Fire. To bring about an association of offline activation and online technology to seek a unique outcome

  4. The Campaign • Havells wanted to create a buzz for #HavellsKeDeva by placing a unique idol of Ganpati made out of Havells wires, at Lalbaugcha Raja and the communication for Wires That Don’t Catch Fire • The idol was accompanied by live Twitter walls of Digital Command Center around it that was established by Locobuzz • The hashtag #HavellsKeDeva was coined and used for the campaign • People were intrigued by it and they clicked selfies with the Ganesh idol and Tweeted their pictures with #HavellsKeDeva • Instantly our marvelous technology showed all the uploaded Tweets on the live Twitter wall reflecting the garnered engagement and positive mentions • The received positive response was tracked in real-time and was visible to the audience as well • #HavellsKeDeva was among India’s top 5 hashtag Twitter trends • This hashtag was used by hundreds to spread their joy and celebration around the festival and the campaign attracted a huge PR and news buzz as well

  5. Digital Achievement Summary • Increase in Fans/Followers • Overall Campaign Sentiment 830K 1.7K 15,691 10M 1.1M Mentions Engagement Unique Users Reach Views Spike is seen due to execution of impact & sustenance properties along with social promotion

  6. Twitter Trend 4,000+ TOTAL TWEETS 3,500,000+ TOTAL IMPRESSIONS

  7. Activation Images Posts & UGC Tweets

  8. Digital PR Summary Insights: Since the activity was majorly Maharashtra centric we ran fixed properties on Marathi sites due to which the traffic is high but the engagement is comparatively way less one of the reason could be the standard banners in Marathi. c Major Traffic has been derived from Maharashtra but best performing state is Karnataka in terms of CTR (0.49%)and the second best in respect to deliveries.

  9. PR Presence and Insights c

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