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Jason Papagan (@jpapagan) Director of Digital Strategy Communications & Marketing

Jason Papagan (@jpapagan) Director of Digital Strategy Communications & Marketing UNC Health Care Dana Harris (@DanaHarris20) Marketing & Communications Manager Communications & Marketing UNC Health Care. A Suite Approach to Mobile Apps. About UNC Health Care

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Jason Papagan (@jpapagan) Director of Digital Strategy Communications & Marketing

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  1. Jason Papagan (@jpapagan) Director of Digital Strategy Communications & Marketing UNC Health Care Dana Harris (@DanaHarris20) Marketing & Communications Manager Communications & Marketing UNC Health Care A Suite Approach to Mobile Apps

  2. About UNC Health Care Collectively, over 20k doctors, nurses, co-workers Entities include UNC Hospitals (Academic Medical Center) Six community hospitals, including Rex Healthcare – 660 Beds & 34k inpatients annually Plus over 3,000 affiliated physicians UNC Health Care

  3. “We need a mobile app.”

  4. “Ok.”

  5. “Ok.” “Why?”

  6. “every other hospital is coming out with an app.”

  7. “every other hospital is coming out with an app.” “we just need to be in that space.”

  8. “every other hospital is coming out with an app.” “we just need to be in that space.” “people need to be able to access our (locations), (physicians), (wait times), (etc.), in an app.”

  9. Mobile App vs. Mobile Website / Responsive Website Mobile App Mobile Website / Responsive Website

  10. “So… How should we differentiate?”

  11. Finding Information (one-off) VS. Providing and/or enhancing a recurring experience

  12. Targeted Patient Groups

  13. Targeted Patient Groups • Cancer Treatment • Wellness Centers • Birth Centers • Blood Donors • Heart & Vascular • Bariatric Surgery • Outpatient Rehab • Etc.

  14. Mobile App Criteria Contains 1 or 2 unique features that enhancethe patient experience

  15. Mobile App Criteria • Contains 1 or 2 unique features that enhancethe patient experience • Is not a duplication of information/offerings better served on the mobile website

  16. Mobile App Criteria • Contains 1 or 2 unique features that enhancethe patient experience • Is not a duplication of information/offerings better served on the mobile website • Creates a recurring experience or addresses a recurring need

  17. Mobile App Criteria • Contains 1 or 2 unique features that enhancethe patient experience • Is not a duplication of information/offerings better served on the mobile website • Creates a recurring experience or addresses a recurring need • Tailored to a specific patient group/service line • e.g. – cancer patients, wellness members, expectant/new mothers…

  18. Rex Cancer Care App The Pilot…

  19. Rex Cancer Care App The Pilot…

  20. Rex Cancer Care App

  21. Rex Cancer Care App

  22. Rex Cancer Care App

  23. Rex Cancer Care App

  24. Rex Cancer Care App • Virtual Resource • Center

  25. Rex Cancer Care App • Virtual Resource • Center

  26. Rex Cancer Care App • Virtual Resource • Center

  27. Mobile Suite Future for the Health Care System • Cancer Care • Wellness Centers • Future Service Lines UNC Health Care Rex Healthcare UNC Hospitals High Point Regional Johnston Health Chatham Caldwell Pardee Nash Mobile App Suite

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