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Connecting Millions of Americans with Health Coverage

Connecting Millions of Americans with Health Coverage. The 2013-2014 Opportunity. Sampling of Partners . A New Way to Enroll in Coverage. Complete single application. Enrolled in correct program!. Consumers can connect to whichever program they are eligible for, no matter where they start.

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Connecting Millions of Americans with Health Coverage

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  1. Connecting Millions of Americans with Health Coverage The 2013-2014 Opportunity

  2. Sampling of Partners

  3. A New Way to Enroll in Coverage Complete single application Enrolled in correct program! Consumers can connect to whichever program they are eligible for, no matter where they start. Determine eligibility Exchange Medicaid In-Person Assistance CHIP Single Application

  4. Two thirds of the uninsured live in 13 states Uninsured by State 67% of uninsured live in 13 states Number of Uninsured <230K 230K - 600K 600K - 1.1M 1.1M+ Source: Census Bureau, Current Population Survey, March 2011 and 2012

  5. The Uninsured: Demographic Profile(Nonelderly Uninsured, Ages 0-64) 62% Live in Families with at least One Full Time Worker 47% 53% Source: Kaiser Commission on Medicaid and the Uninsured, October 2012

  6. Lack of awareness creates opportunity for education + messaging of the uninsured don’t know about the new health insurance exchanges of people who could be eligible for the new Medicaid expansion don’t know about it Enrollment in optional public benefit programs is well below 100% Limited public awareness of benefits of recent health reforms 78% 83% Source: ASPE, March 2012; Enroll America, Nov 2012

  7. Past Experiences Seeking Coverage have shopped for insurance outside their job 44% have been uninsured for 2 years or more 67% Source: Enroll America, November 2012

  8. Four Key Messages to Reach Most Uninsured One of these = top message for 89% of population Source: Enroll America, November 2012

  9. Clusters of Targets

  10. Uninsured, but Online and Connected Percent Source: Enroll America, Forthcoming March 2013

  11. Too Important to Do Online? Percent *Data provided are for all African Americans; subset for uninsured African Americans not available. Source: Enroll America, Forthcoming March 2013

  12. Public Perceptions 75% Three out of four of the newly eligible want in-person assistance to learn about and enroll in coverage. Help gets them from here… …to here. Source: Enroll America, November 2012

  13. Help, I Need Somebody! How? What Kind? From Whom? Where? Source: Enroll America, November 2012

  14. Understanding Assistance Options Consumer Assistance Programs Other Community Based Groups Medicaid eligibility workers Insurance Agents, Brokers *IPA programs not available in federally facilitated exchange states.

  15. The Get Covered America Campaign www.getcoveredamerica.org

  16. www.enrollamerica.org More Information On: • Best practices in outreach and enrollment • Exchange branding research • Public opinion polling • Mapping tools • Statewide marketing and outreach plans • And more!

  17. Questions? • Ani Fete • Director, State Assistance and Government Affairs • Enroll America • afete@enrollamerica.org • www.enrollamerica.org

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