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Chapter 2

Chapter 2. Competing with Information Technology. Learning Objectives. Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by business.

sigourney-emerson
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Chapter 2

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  1. Chapter 2 Competing with Information Technology

  2. Learning Objectives Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by business. Identify several strategic uses of Internet technologies and give examples of how they can help a business gain competitive advantages.

  3. Learning Objectives Give examples of how business process reengineering frequently involves the use of Internet technologies. Identify the business value of using Internet technologies to become an agile competitor or form a virtual company. Explain how knowledge management systems can help a business gain strategic advantages.

  4. Section 1Fundamentals of Strategic Advantage

  5. I. Strategic IT Technology is now the actual cause and driver of business strategies Technology is no longer an afterthought in forming business strategies

  6. II. Competitive Strategy Concepts

  7. IV. Building A Customer-Focused Business – Strategic Focus on Customer Value Recognizing that Quality, not Price, has become the primary factor in a customer’s perception of value Internet technologies can make customers the focal point of e-business applications

  8. Section 2Using Information Technology for Strategic Advantage

  9. I. Strategic Uses of IT Support everyday operations (non-strategic) Use IT as a major competitive differentiator (strategic)

  10. II. Reengineering Business Processes Business Process Reengineering (BPR) High Potential Payback, but High Risk of Failure Organizational Redesign Process Teams Case Managers The Role of Information Technology – IT plays a major role in BPR

  11. III. Becoming An Agile Company Business today is changing from mass market products/services that were standardized, long-lived, information-poor, exchanged in one-time transactions to global competition with niche markets that are individualized, short-lived, information-rich, exchanged on an ongoing basis with customers

  12. IV. Creating A Virtual Company Virtual Company – Uses the Internet, intranets and extranets to create virtual workgroups and support alliances with business partners Virtual Company Strategies Share infrastructure and risk with alliance partners Link complimentary core competencies Reduce concept-to-cash time through sharing Increase facilities and market coverage Gain access to new markets and share market or customer loyalty Migrate from selling products to selling solutions

  13. V. Building a Knowledge-Creating Company One sure Source of Competitive Advantage is Knowledge The Business of a “Knowledge-Creating” company is Continuous Innovation

  14. V. Building a Knowledge-Creating Company Explicit Knowledge – written down or stored on computers Tacit Knowledge – “how-to” knowledge residing in the workers; very important but little incentive to share this information so it is never written down

  15. VI. Knowledge Management Systems Goal of Knowledge Management – to create, organize, and disseminate important business knowledge whenever and wherever it is needed in the organization Knowledge Management systems: Facilitate organizational learning and knowledge creation Provide rapid feedback top knowledge workers Encourage employee behavioral change Significantly improve business performance

  16. RWC 1. How to Win Friends and Influence Business People : Quantify IT Risks and Value

  17. RWC 2. For Companies Both Big and Small : Funning a Business on Smartphones

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