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TOPIC: Topic 4 : Marketing LESSON TITLE: Sales Forecasting (H/L)

TOPIC: Topic 4 : Marketing LESSON TITLE: Sales Forecasting (H/L) LEARNING INTENTION : To understand how businesses can predict future sales levels. COMPETENCY FOCUS:

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TOPIC: Topic 4 : Marketing LESSON TITLE: Sales Forecasting (H/L)

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  1. TOPIC: Topic 4: Marketing LESSON TITLE:Sales Forecasting (H/L) LEARNING INTENTION: To understand how businesses can predict future sales levels. COMPETENCY FOCUS: Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client. Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment. [IB Learner Profile Development: Balanced] Success Criteria By the end of the lesson, I can… Analyse sales trends forecasts from given data, and evaluate the significance for marketing and resource planning. SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development. CRITICAL THINKING KEY: Knowledge ApplicationAnalysis Evaluation

  2. HL EXTENDED STUDY Extended study task: Students to research seasonal, cyclical and random variation trends Essay: Analyse sales trends forecasts from given data, and evaluate the significance for marketing and resource planning.

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