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ITV1 Tyne Tees reaches a staggering 84% of adults in the average week

ITV1 Tyne Tees reaches a staggering 84% of adults in the average week. In Q1-Q2, of the top 500 programmes in the Tyne Tees region 489 were on ITV1!. Source: BARB/Techedge, Adults, Q1 – Q2 2011. Just 1 spot on ITV1 Tyne Tees can reach 471,000 viewers ! ¹.

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ITV1 Tyne Tees reaches a staggering 84% of adults in the average week

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  1. ITV1 Tyne Tees reaches a staggering 84% of adults in the average week In Q1-Q2, of the top 500 programmes in the Tyne Tees region 489 were on ITV1! Source: BARB/Techedge, Adults, Q1 – Q2 2011

  2. Just 1 spot on ITV1 Tyne Tees can reach 471,000 viewers!¹ The average audience for Tyne Tees Tonight is 207,000² It costs less than you think! A package of advertising airtime on ITV1 Tyne Tees can be bought for as little as £4,231 ¹Source: BARB/Techedge, Individuals, Monday episode, Centre Break Coronation Street Jan-June11, ²Source: BARB/Techedge, Individuals, Jan-June2011; 1800

  3. With ITV1 you can reach huge audiences in your local area In the Tyne Tees region 1,860,000 people watch ITV1 every week That is: 119 times the number of students at Durham University 37 times the capacity of The Stadium of Light 35 times the capacity of St James park 36 times the number of runners in the Great North Run You would have to fill Wembley Stadium 20 times to reach the same amount of people!

  4. Top Rating Programmes ITV1 Tyne Tees Dancing on Ice 473,000 adult viewers Emmerdale 612,000 adult viewers Coronation Street 729,000 adult viewers Britain’s Got Talent 679,000 adult viewers Vera 458,000 adult viewers Benidorm 445,000 adult viewers Wild At Heart 429,000 adult viewers Source: BARB, Techedge, Jan – June 2011, Adults

  5. Adult Reach in Tyne Tees Region 18% 25% 10% 17% 3% 17% 4% 17% 2% 12% 8% 84% Source: BARB Jan – June 2011 / RAJAR June 2011 Adult Weekly Reach, JICREG July 2011 Weekly reach (Total AIR) Source: BARB January – February 2010/ RAJAR December 2009 Adult Weekly Reach (%), JICREG January 2010

  6. Regional press sees decline in the Tyne Tees region % change in circulation 2008 vs 2010 Source: ABC, July – December 2008 vs 2010

  7. Did you know? Adults in the ITV Tyne Tees region… 61% never listen to commercial radio Only 19% ever notice the ads on the radio Only 33% ever read a regional newspaper 22% never go to the cinema Only 7% say they respond to direct mail BUT.. 99%of adults do watch TV 92% of adults do watch ITV1 Source: GB TGI 2011 Q3 (April 2010 - March 2011)

  8. General Attitudes in Tyne Tees Source: GB TGI 2011 Q3 (April 2010 - March 2011)

  9. The truth about DTRs… Just 9% of ads are capable of being fast-forwarded TV ads are far from being over-counted Approximately 47% of homes own a DTR and only 19% of what they watch is time-shifted. Time-shifted viewing therefore only accounts for 9% of total viewing in all UK homes.This means just 9% of all ads are capable of being fast-forwarded 6% of viewing is done out-of-home (pubs, office, online simulcasts) which at present is not captured by BARB Time-shifted viewing after 7 days is not included in BARB data DTRs increase TV viewing Out of those homes with Sky+, 81% of viewing is 'live' TV and viewing increases by 15% when homes acquire a DTR Fast-forwarded ads are free BARB does not count ads that are fast-forwarded and consequently advertisers do not pay for them! Source: Digital Television Recorders, Thinkbox, Thinkbox half year review: January – June 2011.

  10. Time shifted viewing January – June Thinkbox: quarterly review Jan – June 2011; all digital DTR homes

  11. Profile of Tyne Tees Region Source: GB TGI 2011 Q3 (April 2010 - March 2011)

  12. “The television advert was an important part of the relaunch campaign for Discovery Museum. As part of a wider campaign, the advert has certainly helped us to achieve our aims and the pattern of visits that follow each time the advert is aired demonstrate its power to influence. The advert continues to be a crucial part of Discovery Museum’s annual marketing strategy”. Sheryl Muxworthy, Communications Manager, Tyne & Wear Archives & Museums. “We had a phone enquiry within 2 minutes of the first advert airing. In the first 20 minutes we had 2 telephone enquiries and a website enquiry, plus another sign up for the newsletter and then there are the facebook comments…I would highly recommend TV advertising to anyone regardless of how big or small. You’ll reach a larger audience, drive more enquiries and raise your profile to new heights. The star of our advert, a patient, is constantly being recognized ‘as the lady off the telly’. It has pushed the Smile Spa to a new level.” Karen Martin, Marketing Manager, The Smile Spa

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