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Tackling the Chinese Mobile Market

Tackling the Chinese Mobile Market. SUMMARY. 1- FIGURES 2- HARDWARE 3- DISTRIBUTION 4- BUSINESS MODEL 5- LOCALIZATION RECO 6- LICENSING OPTION 7 - Q&A. 1- FIGURES. iOS freemium revenues have grown nearly 25X. CHINA WILL BECOME OUR FIRST MARKET BY 2015 !.

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Tackling the Chinese Mobile Market

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  1. Tackling the Chinese Mobile Market

  2. SUMMARY 1- FIGURES2- HARDWARE 3- DISTRIBUTION 4- BUSINESS MODEL5- LOCALIZATION RECO6- LICENSING OPTION7- Q&A

  3. 1- FIGURES

  4. iOSfreemium revenues have grown nearly 25X CHINA WILL BECOME OUR FIRST MARKET BY 2015 !

  5. China passes US as world's biggest smart device market

  6. 635M Euro in 2012 • 1000M Euro in 2015 • 246M active smart device in Feb 2013 • 336M Mobile game users in 2015 BIG NUMBERS • Source China Mobile Game Industry Report

  7. 2- HARDWARE

  8. Analysis data based on over 100,000 Android and iOS apps Data istaken in the entire period of year 2012

  9. 3- DISTRIBUTION

  10. MOBILE MARKET WW

  11. MOBILE MARKET CN

  12. APPLE WW TRAFFIC

  13. SURF WITH PIRACY • Stores are often “open” platforms. • Best way to prevent piracy is to work directly with as mush as stores as possible. • Previous SKUs are still available. • Require daily resources for market regulation

  14. 4- BUSINESS MODEL

  15. REV SHARE ANDROID ONLINE OFFLINE Payment Fees 30% (SMS)30% of GROSS Developer 50% to 70%29% to 49% of GROSS Store 30 to 50%21% to 41% of GROSS • Payment Fees 5 to 10% 5-10% of GROSS • Developer 50%45-47.5% OF GROSS • Store 50%45-47.5% OF GROSS

  16. YOU’LL NEED SALES RESOURCES KEY ACOUNT MANAGEMENT • Negotiate contract terms with each platforms • Negotiate for each game • Sales administration • Market regulation • AD NETWOK management

  17. 5- LOCALIZATION

  18. LOCALIZATION NEEDS • No premium game on AndroidPass it Try & Activate • Use a different SKU than Google Play’s one for the Chinese version • Online game : servers must be located in China • Game must be localized in Chinese simplified • You need an Android version • Make sure your QC has the right devices. • Android 2.1+ • Game client size between 30 to 50 mo • Had a wink to Chinese culture • Log-in & Share functions with Weibo not Facebook.

  19. 6- LICENSING OPTION

  20. LOCAL PUBLISHER

  21. 7- Q&A

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