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Understanding the Canadian DDF

Understanding the Canadian DDF. Presenters: Cary Sylvester, David Ponton, and Laurie Sparrowhawk. Cary Sylvester. David Ponton. Keller Williams Realty, Inc. Training and Implementation Manager. Laurie Sparrowhawk. Keller Williams Realty, Inc. IT Product Manager.

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Understanding the Canadian DDF

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  1. Understanding the Canadian DDF Presenters: Cary Sylvester, David Ponton, and Laurie Sparrowhawk

  2. Cary Sylvester David Ponton Keller Williams Realty, Inc. Training and Implementation Manager Laurie Sparrowhawk Keller Williams Realty, Inc. IT Product Manager Keller Williams Realty, Inc. VP, Technology Innovation and Communications Understanding the Canadian DDF

  3. Please complete an evaluation formfound in the back of your program guide. Understanding the Canadian DDF

  4. Understanding the Canadian DDF • What Is DDF? • Keller Williams Realty’s DDF Strategy • Implementing the KW Strategy with WolfNet

  5. What Is DDF? • Centralized database of Canadian MLS listings • National shared pool • Covers approximately 60–65percent of listings • Accurate and up-to-date information Understanding the Canadian DDF

  6. DDF and IDX • IDX compiles listings from a local MLS • Not every MLS makes IDX available to members • 100 percent of listings available • Accurate and up-to-date information Understanding the Canadian DDF

  7. Keller Williams Realty’s DDF Strategy Power the property search on: • KW’s Mobile App • Market Center websites • eAgentCagent websites • eEdge agent websites (timeframe TBD) Understanding the Canadian DDF

  8. KW Mobile App and DDF • Will be exclusively powered by CREA’s DDF feed • Local search for 100 percent of associates in the Canada Region Understanding the Canadian DDF

  9. Market Center Websites and DDF • Online presence for every agent • Automatic lead capture potential for every agent • Implemented for 100 percent of Market Centers Understanding the Canadian DDF

  10. eAgentC Websites and DDF • Customized searches • Great inventory • Lead-capture opportunities www.brendasellsbarrie.com Understanding the Canadian DDF

  11. eAgentC Websites and DDF • Default search settings • Select default provinces • Include or exclude specific counties and cities Understanding the Canadian DDF

  12. Pros of DDF vs. IDX Pros for DDF • Available in markets where IDX is not • Access listings from multiple brokers • Doesn’t require a consumer login • Will fully integrate with the mobile app • May be a reduced fee Understanding the Canadian DDF

  13. Pros of DDF vs. IDX Pros for IDX • When a true IDX feed, it provides 100 percent of the listings from multiple brokers • When a true IDX feed, it doesn’t require a consumer login • May be inexpensive Understanding the Canadian DDF

  14. Decision Points for Associates • What does my MLS board offer as an IDX solution? • If so, how much does the IDX solution cost? • Do I need my customer’s website and mobile activity integrated? • Do I want to be able to customize the searches on my website? Understanding the Canadian DDF

  15. Implementing KW’s Strategy with WolfNet: Market Centers • Complete the KW MC Request Form. • KWRI will submit your form to WolfNet on your behalf. Understanding the Canadian DDF

  16. Implementing KW’s Strategy with WolfNet: Associates • Determine your eAgentC website URL. • Request DDF powered by WolfNet. • Setup WolfNet as your technology provider with CREA. • Configure your website’s default search setting. Understanding the Canadian DDF

  17. Implementing KW’s Strategy with WolfNet: Associates • Visit the KW Technology or WolfNetBooth. • Download the instructions: • Log in to myKW. • Click Technology. • Click Agent Website. • Download the PDF. Understanding the Canadian DDF

  18. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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