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Society and Mass Culture

Society and Mass Culture. Objective: Understand how education and publishing grew; identify the impact of modern advertising and new product’s on people’s lives; describe popular leisure activities. Education and Publishing. Increased literacy in the US (more people could read)

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Society and Mass Culture

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  1. Society and Mass Culture Objective: Understand how education and publishing grew; identify the impact of modern advertising and new product’s on people’s lives; describe popular leisure activities

  2. Education and Publishing • Increased literacy in the US (more people could read) • More reading of books, magazines, and newspapers • Competition to sell more newspapers pushed publishers to try new gimmicks • Filled paper with spectacular stories, special features like comics and sports

  3. Modern Advertising and New Products • Gave people information about new goods (ex. Electric washing machine) • People saw ads in newspapers and magazines • Department stores – sold everything from clothing to furniture to hardware • Mail-Order catalogs included pictures and descriptions of merchandise • Different people in different regions could buy the same goods

  4. Urban Parks and World’s Fair • Leisure (free time) activities changed • Parks provided grass and trees in the city landscapes • Amusement Parks provided place where people could go for fun • World’s Fair – people would travel from around the nation for the foods, shows, and amusements. Showed off technology.

  5. Spectator Sports • People could follow the same professional teams and leagues • Played same sports across the country • Racial discrimination kept African Americans from joining baseball leagues • Negro American League and Negro National League formed

  6. Shows • Vaudeville – mixture of song, dance, and comedy • Ragtime – blend of African-American songs and European musical forms • Movies began to compete with live entertainment • First movies were silent and added as the final feature of a vaudeville show

  7. Summary Explain what mass culture is Describe the impact of newspapers and advertising and catalogs Explain how the existence of the Negro baseball leagues indicate about American society Activity: Illustrate a leisure activity from this time

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