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Art ‘Round Town

Art ‘Round Town. An Outdoor Juried Sculpture Exhibit. Agenda. How to Get Started How to Build Community Support Working with City Council Funding Challenges Do’s and Don’ts Highlights of Saugatuck’s Art ‘Round Town. How to Get Started. Establish Objectives Sell Concept

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Art ‘Round Town

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  1. Art ‘Round Town An Outdoor Juried Sculpture Exhibit

  2. Agenda • How to Get Started • How to Build Community Support • Working with City Council • Funding • Challenges • Do’s and Don’ts • Highlights of Saugatuck’s Art ‘Round Town

  3. How to Get Started Establish Objectives Sell Concept Interview Other Programs Document Research

  4. Establish Objectives • What are You Trying to Accomplish • Recognition for Community • Enhance Art Reputation • Tourism • Benefit Residents • Attract New Artists • Expand Another Activity • Other

  5. Sell Concept • Talk to: • City Manager • Key Council Members • Art Club • Key Gallery Owners • Local Sculpture Artists • CVB, DDA, Chamber • Would They be Supportive? • Ideas • Concerns

  6. Interview • Need to do Your Homework • Talk to Other Communities • Need to Ask Lots of Questions • What Works • What doesn’t • Finding Artists • Jury • Problems • Solutions • Strategies • Funding • How does Their Strategy Fit with Yours?

  7. Document Research • Pick the “Best of the Best” • Learn from others • Cherry-pick ideas • Your Plan should be Unique to your Community

  8. Building Community Support Build Consensus Build Your Plan

  9. Build Consensus • Talk to: • Gallery Owners • Local Sculpture Artists • Art Club • Other Non-profits • Local Business Associations • Citizens • Understand andAddress Their Issues and Concern • Adjust Strategy if Appropriate

  10. Build Your Plan • Specific Strategy • Marketing • Timing • Committee • Council Participation • Community Participation • Publicity

  11. Working with City Council Council Participation Locations

  12. Council Participation • Keep Council (or sponsor)Updated • Obtain Commitments • Responsibilities • Insurance • Public Works • Money • Awards • Council Resolution • Continuing Support

  13. Locations • Art on Public Land • Agreement on locations • Protection • Guards • Plantings • Access • Lighting

  14. Funding Sources City Council Grants Other Funding Sources

  15. City Council • Financial Commitment • Seed Money • One-time or Continuing • Awards • In-kind Support • Public Works • Plantings • Insurance • Pads

  16. Grants • Local Art Councils • MCACA • Considerations • Qualifications • Grant Deadlines • Grant Responsibilities

  17. Other Funding Sources • DDA/CVB • Art Club • Private Donations • Sales • Corporate Matching Grants

  18. Challenges Artists Gallery Owners Funding Sculpture Selection Installation

  19. Artists • Identifying Artists • Selling Concept • Why They Should Participate • What Your Community Offers • Prestige • Publicity • Exposure • Representation • Money • Networking

  20. Gallery Owners • Fear of Taking Away Sales • Sharing Artist List • Participation on Opening Day • Representation • Acknowledging Leads

  21. Funding • Finding the Seed Money • Getting the “Grant” • Continuing Funding Sources

  22. Sculpture Selection • Professional Jury • Establish Standards, I.e. • Midwest Environment • Public Display • Family Oriented Community • Criteria • Follow Jury Recommendations • Keep Politics OUT of Process

  23. Installation • Find a Good Coordinator • Reusable Resources • Locations • Pads • Signs • Coordination • Moving Sculptures OUT- IN • Heavy Equipment • Artist Installation Assistance

  24. Strategies for Success Artist Participation Community Participation Publicity

  25. Artist Participation • Cater to Artists • Help With Installation • Feed Them • House Them • Entertain Them • Opportunities for Dollars • Mayor’s Award • People’s Choice • Other • Diversity

  26. Community Participation • Secure Participation by Others • Gallery Openings • Other Merchants • Restaurants • Residents • Opening Day: Artist Appreciation • Opening Gala • Sculpture Sales

  27. Publicity • Local Papers • Artist’s Hometown Papers • Regional Papers • Magazines • Brochure • Website • Links to Other Venues in Community

  28. Do’s and Don’ts Strategies for Success

  29. Do’s • Take Good Care of Artists • Get Your State Representatives Involved • Document EVERYTHING • Keep Council Updated • Involve Community • Start Small • Adjust Strategy • Network, Network, Network

  30. Don’t • Allow Others to Select Art • Allow Exhibit to Become Political • Create Too Many Rules • Ignore Artists • Get Discouraged

  31. Q & A

  32. Highlights of Saugatuck’s Art ‘Round Town2006Exhibit

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