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U.S. Marketers Say Hola ! to Hispanic Consumers

U.S. Marketers Say Hola ! to Hispanic Consumers. BA 496 October 6, 2010 By: Heidi Kelso Stephanie Myers Alexa Carey. Advertising to Hispanics. Companies are spending more money on marketing towards Hispanics. General Mills.

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U.S. Marketers Say Hola ! to Hispanic Consumers

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  1. U.S. Marketers Say Hola! to Hispanic Consumers BA 496 October 6, 2010 By: Heidi Kelso Stephanie Myers Alexa Carey

  2. Advertising to Hispanics • Companies are spending more money on marketing towards Hispanics

  3. General Mills • In 2009, General Mills launched an advertising campaign targeting the Hispanic population • GM tripled its spending on Spanish-language TV to more than $35 million

  4. General Mills • In 2009, General Mills also launched a website campaign called "Que Rica Vida" • It targets Hispanic families and focuses on family wellness and nutrition

  5. Recent Commercials Directed towards Hispanics • Cablevision • Nido • Shamwow

  6. Why companies are directing their marketing to Hispanics? • More likely to buy brands that are advertised on TV • Spending more on packaged goods • Spend a greater percentage of their income than the rest of the U.S. Population • Hispanic spending power has increased to $700 billion • Hispanic population is likely to continue increasing

  7. What we learned • The Hispanic population is growing rapidly and marketers are recognizing their impact in consumer spending • Because of this growing population, more companies are likely to expand their marketing efforts towards the Hispanic population

  8. Bibliography • http://www.quericavida.com/Default.aspx • http://www.businessweek.com/magazine/content/09_16/b4127076302996.htm?campaign_id=rss_innovate • www.youtube.com

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