How to Succeed with Great PPC Campaigns and Management - Sochtek

1. How to Succeed with Great PPC Campaigns and Management - Sochtek Digital Marketing goal has to stand first in Google’s organic search. SEO is a base for getting your website ranked in search engines. But SEO – Search Engine Optimization process is time consuming and needs a lot of patience; this also requires in- depth knowledge of how websites run, works, etc. If one is not a web expert or SEO Executive and has limited time and knowledge and wants to stand first in Google ranking then PPC Campaigns is the best and fastest option for him. What PPC stand for? As we all know, PPC stands for Pay Per Click. This is a type of advertising in which you set a budget for your ads on particular platforms like Google, Bing, Facebook, Instagram, etc. There are many types of advertising forms such as Pay-per-impression or pay-per-view. These all work on the one thing that you pay only when someone clicks, views, impressions on your intended advertisement. Pay Per Click advertising plays an important role in your business success. it can be especially useful for specialized, time sensitive campaigns, to directly address competitors or to break into

2. new geographic markets. However PPC advertisement can be far too expensive, time-consuming and temporary if used as the sole approach for the Online Marketing presence.PPC Campaigns have a broad category, which includes a wide variety of platforms and mediums. The most popular PPC campaigns are Google ads and Social Media Advertising. Google Ads: In Google ADS you have to pay Google as much as you wish to have them list ads for your sites at the search engine listings. When someone clicks on your ads, you have to pay the cost per click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. The following are the different types of Google ads ● ● ● Search Ads Local Ads Display Ads Social PPC Ads: The paid social ads can also offer an unmatched audience. After all these social medias have billions monthly of active users. Mainly Facebook has 1.55 billion active users in a month and also Facebook owns Instagram so PPC ads world on both platforms parallel. The following are types of social ads platforms ● ● ● Facebook Instagram LinkedIn How do we get the most out of PPC? The PPC process is easy and simple but rushing can lead to disaster if we do not know the basic and main guidelines. The following are main Strategies to get the most out of a PPC campaign. Create Goals First make the Goal which you want from the advertisement. If the expectations and goals are not defined then there is only wastage of money and time. Define the targeting people Always remind yourself to whom you made this ad. When choosing keywords keep in mind what people and the audience would search for and what they need. Your content on the landing page is logically matched with the keywords. Just put yourself in the place of visitors.

3. What outcome you want Determine what you would do if a user once clicks on your paid advertisement. Would you like to attract visitors to the landing page which further leads the visitor to your website for buying your service or product? Or would you like to drive traffic to your landing page to maximize visibility. How would you know PPC Campaigns are successful? Set up a way to measure success before launching your ads. So that you will know which traffic is coming because of PPC ads or which is organic or direct. Why use PPC or it Makes Sense to Use Pay-Per-Click Advertising PPC Advertising is an important thing for website ranking and traffic. This thing is very useful when you want very fast results in a particular area, season, location, etc PPC will supplement your SEO efforts Seo is a long process known to all, it takes time to optimize your website. But PPC ads will supplement your SEO process. As soon as your ad is live, it will appear on your targeted platform and you start getting instant results. Create awareness about new product and service Seo will work only if your target keywords are searched by users. But the new products face this problem of targeting the audience because they do not know what to search for. So PPC ADS will help you make an awareness message right to your targeted audience. To beat well known competitors If you are just beginning to establish an online presence for your business in a space already dominated by large companies, it’s going to take some time to carve out your own space on the Search Engine Results Page (SERP.) Fortunately, however, ad placements cover up to 85% of the space above the fold, and 80% of search results contain Google Ads ad placements. This means that, even while you are working to establish your place in the organic results, you can buy visibility for those keywords that your larger competitors may be targeting organically. If You Are a Non-Profit Nonprofits already contend with the challenge of limited budgets; often the price of competitive SEO can be out of reach. Fortunately, Google Ads can help. Through their Google Grants

4. program, Nonprofits can apply to receive $10,000 of in-kind Advertising per month through Google Ads. Learn more and schedule your own PPC campaigns at sochtek.com because Sochtek India provides the best PPC Marketing Services in terms of best and positive results. Here if you want quick front page traffic on your website, we can help you to achieve that through our expertise and experience in PPC marketing. For more details please click here.