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Adidas and Consumerism: Navigating the Changing Market Landscape

Explore how Adidas has responded to the evolving face of consumerism and competition in the market, with a focus on their strategies, brand value, and endorsements. Discover the impact of consumerism on our purchasing behavior and the role of Adidas in shaping the visual culture.

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Adidas and Consumerism: Navigating the Changing Market Landscape

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  1. Visual CultureValue & Context B Joseph Arkell – GMVC07 Adidas

  2. One of the largest brands in the world • All brands develop with current climates • What is consumerism? • What has adidas done to beat the competition? How has Adidas responded to the changing face of consumerism and their competition within the market?

  3. Moodboard

  4. Noun 1. the protection or promotion of the interests of consumers. • We are all consumers • The idea that buying items fulfils a purpose rather than what's needed • Things we buy can give indications of class or situation • People always want more. What is Consumerism?

  5. Websites – Adidas group • Articles – Nike vs Adidas (Highsnobiety) • Magazines & Newspapers – “How Adidas trains us to be slaves to fashion” (The Guardian) • Videos – What is consumerism (YouTube) • Books – Sneaker Wars (Barbara Smit) • Other peoples essays, dissertations and case studies – Why do we wear Adidas trainers? (Dissertation) Research

  6. Adidas has a 9% share of the U.S footwear markets. However Nike has a 49% share. • They have celebrities such as Kanye West, Pharrell Williams, Lionel Messi and Gareth Bale as endorsees. The Facts

  7. The Past & Future of Adidas • Their Competition with Nike • How the market has developed • Endorsees and sponsors • The popularity of sport Essay points

  8. 500 word evaluation • Personal development plan • Peer reviews Evaluation

  9. Chose this question for personal interest and to help understand the current market. • Consumerism is very important because we are all consumers and we are spending and buying more than ever before. Conclusion

  10. Any Questions?

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