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CULTURAL ENVIRONMENT

CULTURAL ENVIRONMENT. Week 7. WHAT IS CULTURE?. THE WAY OF LIFE OF A PEOPLE IT IS: LEARNED SHARED WITHIN A GROUP DIFFERENT BETWEEN GROUPS . WHAT DO YOU NEED TO KNOW?. BUSINESS ETIQUETTES MANAGEMENT ATTITUDES CONSUMPTION CULTURE. STARTING POINT!. DON’T STEREOTYPE DON’T BE ETHNOCENTRIC

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CULTURAL ENVIRONMENT

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  1. CULTURAL ENVIRONMENT Week 7

  2. WHAT IS CULTURE? THE WAY OF LIFE OF A PEOPLE IT IS: LEARNED SHARED WITHIN A GROUP DIFFERENT BETWEEN GROUPS

  3. WHAT DO YOU NEED TO KNOW? BUSINESS ETIQUETTES MANAGEMENT ATTITUDES CONSUMPTION CULTURE

  4. STARTING POINT! DON’T STEREOTYPE DON’T BE ETHNOCENTRIC BE WILLING TO ACCOMMODATE DIFFERENCES

  5. Stereotypes • 1630s, Maximilien, Duke of Sully: The English take their pleasures sadly. • 1786, French aristocrat Count Honoré de Mirabeau; English generosity! They calculate everything, even talent and friendships... • 1815, Italian sculptor Antonio Canova: Englishmen see with their ears.

  6. Ethnocentrism A belief that my home country’s culture is superior to that of any other country.

  7. CULTURAL KNOWLEDGE • FACTUAL KNOWLEDGE FACTS THAT ARE OBVIOUS AND MUST BE LEARNED • INTERPRETIVE KNOWLEDGE THE NUANCES THAT ARE DIFFICULT TO UNRAVEL

  8. Communication and Language MEDIUM WE USE TO: CONVEY FEELINGS AND THOUGHTS INTERPRET THE ENVIRONMENT ASSIGN MEENING TO EVENTS

  9. You Say You Speak English! FIRST FLOOR IS GROUND FLOOR AND 2nd FLOOR IS FIRST. AN APARTMENT IS A FLAT TRUNK OF A CAR IS A BOOT AND HOOD IS A BONNET GARTERS ARE SUSPENDERS, AND SUSPENDERS ARE BRACES TO CALL (PHONE) SOMEONE IS TO RING UP A BUSY PHONE LINE IS ENGAGED “TABLE” SOMETHING MEANS YOU WANT TO DISCUSS IT NOT POSTPONE IT AS IN THE U.S. BILLION IS A MILLION MILLION NOT A THOUSAND MILLION

  10. SILENT LANGUAGE BODY GESTURES GRIMACES POSTURES PERSONAL SPACES COLORS BUSINESS RITUALS CONCEPT OF TIME

  11. HOFSTEDE’S CULTURALDIMENSIONS UNCERTAINTY AVOIDANCE POWER DISTANCE INDIVIDUALITY/COLLECTIVITY MASCULINITY/FEMININITY

  12. UNCERTAINTY AVOIDANCE The extent to which the members of a society are uncomfortable with unclear, ambiguous, or unstructured situations.

  13. HIGH Denmark Sweden Ireland United Kingdom United States Canada Australia LOW Greece Portugal Japan Argentina Belgium Italy South Korea Uncertainty Avoidance

  14. Three ways to reduce uncertainty: Technology Social Rules Religion and Rituals

  15. POWER DISTANCE The extent to which the less powerful members of a society accept--even expect--that power be distributed unequally.

  16. LOW Austria Denmark Ireland Norway Sweden U.K. U.S.A. HIGH Malaysia Philippines Venezuela Mexico Indonesia India Brazil Power Distance

  17. INDIVIDUALISM The extent to which people prefer to act as individuals rather than group members.

  18. HIGH U.S.A. Australia U.K. Canada Netherlands Belgium France LOW Venezuela Singapore South Korea Taiwan Mexico Brazil Japan Individualism

  19. MASCULINITY/FEMININITY The extent to which people prefer to have “male” values such as success, assertiveness, and achievement, as opposed to “female” values like solidarity, nurture, and quality of life.

  20. HIGH Japan Austria Germany Italy Mexico Switzerland Ireland LOW Sweden Norway Netherlands Denmark Finland Chile Thailand Masculinity

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