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Canon EOS 25 th anniversary

Canon EOS 25 th anniversary . Location. Department store ‘’ Miti c ’’ , Knez Mihailova street Average weekly transients : 400.000 people Dat e : 28.06.-08.07.2012 . . Interior. Interior. Exhibition dynamics. Exhibition announcement The official PR

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Canon EOS 25 th anniversary

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  1. Canon EOS 25th anniversary

  2. Location • Department store ‘’Mitic’’, KnezMihailovastreet • Average weekly transients :400.000 people • Date: 28.06.-08.07.2012.

  3. Interior

  4. Interior

  5. Exhibition dynamics • Exhibition announcement • The official PR • Invitation toVIP guestsand media • Invitation to all visitors through themedia, social networks… • Opening of exhibition • Press conference • Gala opening( Friday28.06) • VIP cocktail • Officially opening for visitors(29.06.) • Exhibition course • Opening hours 10 -20 h • Daily animation of visitors • Euro 2012 photo shootingfor Canon Srbijateam selection • Table football • “Frame yourself“ studio photo shooting • Photo concurs • Canon academy • Seminars and lectures • Products presentation • Exhibition closureand awarding ceremony (08.07.2012)

  6. Exhibition announcement • The official PR announcements • The official PR opening • Announcement on social networks • TV guest appearance • Radio announcements/commercials

  7. Exhibition opening • Press conference • Cocktail • Socialize with partners • Special guests • Jubilee presentation • New products presentation

  8. Exhibition course(EOS exhibition) • Presentation of oldEOS cameras and lenses • Collectors gathering • Exchange of experience

  9. Exhibition course(EOS History Wall) • History of EOS (year of manufacture and specification) • World history (interesting events from the yearwhen some of EOS are produced) • Duall time-line

  10. Exhibition course (Euro 2012 photo shooting) • Photo shooting with Canon middle class cameras • Posting photo on Facebook • Sephia Mod photo shooting with onecolor element • Photos with highest number of likes will bee part of Serbia team, and will receive interesting prizes (T-shirt,coffe mug, caps...)

  11. Exhibition course (Table football) • Free entertainment for all visitorswhile their waiting in line for photo shooting. • Potential additional activation with McDonalds. Everyone whotakes a part in photo shootingforCanon 11 getsCoca Cola. (optional)

  12. Exhibition course (“Frame yourself“) • Photo shooting in professional studio at the venue. • We invite people via media to come with frames or use ours for photo shooting. The most interesting photos will be posted onFacebook. • We will invite Facebook fans to vote for most interesting photos of the day. Top 5 daily photos with highest number of likes will be printed on Canon imageRunner 8300S and will be given out at the venue. • Competition will last for 9 days and top 3 photos with highest number of likes will be rewarded with valuable prizes, at the end of the competition: Canon DSC cameras, Canon Selphy printers and summer holiday for the winner.

  13. Exhibition course (Photo contest ) • End ofFacebook photocontest • Exhibition of best photos • Awards for first 4 places

  14. Canon academy • Lectures forCanon akademiy students • Professional seminars

  15. New products presentation • New products presentation

  16. Exhibition closing • Ending ofFacebook photocontestandawarding best photos. • Awarding best photos of ‘’’ Frame yourself’’’ contest. • Announcement ofCanon Serbia team. Urami se

  17. Thank you!

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