Webstores

1. Webstores Olga Sokołowska Monika Myszkowska

2. Agenda: • What is a webstore? • Logistics • Payment • Product delivery • Shopping cart systems • Advantages • Price and selection • Concerns • Products

3. Webstore: special-purpose Web site designed to display and sell products.

4. Thisishowitworks: Consumers find a product of interest by visiting the website of the retailer directly, or do a search across many different vendors using a shopping search engine. Most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities. „Checkout" process Optional: allowing consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete.

5. Payment: * Credit card * Debit card * Various types of electronic money * Cash on delivery (C.O.D., offered by very few online stores) * Cheque * Wire transfer/delivery on payment * Postal money order * PayPal * Google Checkout * Amazon Payments * Bill Me Later * Money bookers * Reverse SMS billing to mobile phones * Gift cards * Direct debit in some countries

6. Product delivery: * Download * Shipping * Drop shipping * In-store pickup * In the case of buying an admission ticket one may get a code, or a ticket that can be printed out. At the premises it is made sure that the same right of admission is not used twice.

7. Shopping cart systems * Simple systems allow the offline administration of products and categories. The shop is then generated as HTML files and graphics that can be uploaded to a webspace. These systems do not use an online database. * A high end solution can be bought or rented as a standalone program or as an addition to an enterprise resource planning program. * Other solutions allow the user to register and create an online shop on a portal that hosts multiple shops at the same time. * open source shopping cart packages include advanced platforms such as Interchange, and off the shelf solutions as Satchmo, osCommerce, Magento, Zen Cart, OpenCart, VirtueMart and PrestaShop or the dual licensed PhPepperShop. * Commercial systems can also be tailored to ones needs so that the shop does not have to be created from scratch.

8. Shopping cart system screenshots

9. Advantages: * Convenience * Information and reviews * Price and selection www.visitthebest.com- essential guide to top shopping sites

10. Concerns: • * Fraud and security concerns • * Phishing • Solutions: • Secure Sockets Layer (SSL) encryption • * Sticking with known stores • *Ensuring that the retailer has an acceptable • privacy policy posted. • *Ensuring that the vendor address is protected with • SSL when entering credit card information. • *Using strong passwords, without personal • information.

11. Products particularlysuitable for a virtualmarketer: *digital products, (including information storage, retrieval, and modification), music, movies, office supplies, education, communication, software, photography, and financial transactions. Examples: *music CDs, DVDs and books; example: *products such as spare parts, both for consumer items and for industrial equipment.

12. Internet auctions

13. Agenda • Definition • History • Completeauctionprocess • Properties • Business models • Auctioneers’ Fees • AuctionFormats • Minimum Bids and Reserve Prices • Buyoutprices • InterestingFacts

14. Definition • The way of buying goods in which participants bid for products and services over the Internet.

15. History • Auctions through newsgroups and email discussion groups (1990); • First Web-based auction – Onsale – May 1995; • eBay – market leader; • Amazon, Yahoo! (failed) • Allegro – Czech Republic, Hungary, Russia, Ukraine, Bulgaria, Belarus, Romania, Slovakia, Kazakhstan

16. Complete auction process Registration Setting up an auction event Scheduling and advertising Bidding Trade settlement

17. Properties of Internet auctions • No time constraints; • No geographical constraints; • Intensity of social interactions; • Large number of bidders; • Large number of sellers;

18. Business models • Merchant Sites • Listing-Agent Sites • Mixed Sites

19. Merchant Sites • The company offers its own merchandise for sale, acting as a retailer who happens to conduct its transactions through auction

20. Popular brands

21. Listing-Agent Sites Acts as an agent for other sellers, allowing them to register their items and running the auctions on their behalf.

22. Available for everyone User-friendlyinterface

24. Business-to-Business auctions For companies Specializedcategories

25. Auctioneers’ Fees • Is practised by Listing-Agent Sites (merchant sites earn selling goods) • Cheaper than classical auction • eBay – 5% • Allegro – maximum cost – 2 zł

26. Auction Formats • English auction (ascending) • Dutch auction • Reverse auction • Double auction

27. English auction • The most popular one

28. Dutch auction • the auctioneer begins with a high asking price which is lowered until some participant is willing to accept the auctioneer's price

29. Reverse auction

30. Double auction Buyers and sellerssimultaneously submit their ask prices to an auctioneer.Then an auctioneer chooses some price p that clears the market.

31. Minimum Bids • Minimum acceptable bid amount – price below which no bids will be accepted;

32. BuyoutPrices • allow the buyer to buy an early endto the auction by submitting a sufficiently high bid; • itbenefitsbuyer and seller by bringing the auction to a close early; • the buyer gets certain victory, but does not know whether she might have been able to payless if the auction continued • The seller gets a certain high price, but gives up thepossibility that bidding might have gone even higher if the auction continued

33. Buyoutprice Auction

34. Interesting facts • There are auctions sites where there is no possibility to buy the goods through the auction; • Everyone can use sniping tools to win the auction at the last moment; • There are sites where every bid costs;

35. Thanks for your attention! 