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Where we grow from here

Where we grow from here. Meaningful difference. Unique, special and better. Attributes. Meaningful difference Compelling purpose (The Why) Engaging personality (A how) Defining beliefs (A How) You must be clear on what you stand for, stand against and stand apart from.

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Where we grow from here

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  1. Where we grow from here

  2. Meaningful difference • Unique, special and better

  3. Attributes • Meaningful difference • Compelling purpose (The Why) • Engaging personality (A how) • Defining beliefs (A How) • You must be clear on what you stand for, stand against and stand apart from

  4. Today’s panelists • Joe Nocello, 718 Cyclery New York, New York • Lisa Kanno, The Unlikely cyclist Orange County, California • Tobiedepauw, north central cyclery DeKalb, Illinois

  5. 718 Cyclery The Collaborative Build

  6. The Inverted bike shop

  7. What we do • Staff engagement • Internet can’t replicate team • Highlight team knowledge and experience

  8. What happens? • Customers for life • Bikes in the 55% margin range • Every part at MSRP • healthy labor rate

  9. What’s next • Expand collaborative build availability • Pursue digital version

  10. The Unlikely Cyclist Team Unlikely Cyclist

  11. About us • Orange County's premiere women specific cycling boutique.   • Empowering all women regardless of age, size or ability to excel in the sport of road cycling

  12. What we do • Women’s cycling team • Goal-driven training • Mentoring encouraged • Skills workshops • Social events

  13. What happens? • Team purchases = 40% sales • Customer loyalty • Inclusive community • Go-to shop for women

  14. What’s next? • Divide rides • Inclusive community • Go-to shop for women • Ride mentoring

  15. North Central Cyclery 5/10 Cards 2nd Location

  16. About us • We’re weird. • middle of nowhere • a destination business • authentic service and unique products • complete experience

  17. What we do • 5/10 cards modifies salesperson’s role • Ensures we complete their experience • Ensures a more relaxed interaction • Customers up-sell themselves

  18. The FatPack >>>> 5/10 Card

  19. Fatbikes require specific add-ons Tactile tags highlighting NCC improve our service and value Safeguard full bike revenue

  20. 5/10 cards Hang tag on every bike Price tag, info sheet and add-on sales driver Broad categories cover the whole store: Adventure Kit Quick Kit Fun & Fitness Kit FatPack Needs, Wants, Desires Buy 5 things, get 10% off those things

  21. What happens? • Increase in revenue • Increase in margin • Unintended outcomes

  22. What’s next? • Add events or make Event specific cards • Collaborate with vendors • Labor add-on at time of purchase or incorporation of Trek Care extended warranty.

  23. The Essential list • Does this align with my brand? • Does it magnify something we already do well? • Can this be executed consistently in my absence? • Is there a critical mass of internal support? • How are you capturing lessons learned while on this journey?

  24. Questions?

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