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…a few words about myself

…a few words about myself. 15 years of experience as a professional journalist and PR / m arketing consultant s pecialized in the area of travel , leisure , food & life style

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…a few words about myself

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  1. …a fewwordsaboutmyself • 15 yearsofexperienceas a professional journalistand PR / marketingconsultant • specialized in theareaoftravel, leisure, food& life style • founderof ABSOLUTPUBLISHING, an agencyforpublicrelations, corporatepublishing & contentmarketing • partnerof ABSOLUTWEB, an agencyfor Web conceptsanddesigns

  2. …wework(ed) forclients like:

  3. Howtoreachthelesbianmarket…

  4. …in Germany. Somefacts: • 4.1% ofmenconsiderthemselves gay and/or bi-sexual • 3.1% ofwomanconsider themselves gay and/or bi-sexual • 9.4% ofmenareattractedtoothermen • 19.1% ofwomanareattractedtootherwoman • (representative study conducted by TNS Emnid in 2001 amongst 15,000 straight, • bi-sexual, gay and lesbian men and women)

  5. Lesbians in Germany • 1.6 millionlesbians in Germany • 3.5% – 4.5% oftheentirepopulation • welleducated • heterogeneouscommunity • (study by the European School of Business, 2004)

  6. Travel Behavior • lesbians & gaysspend20.4 billion Euro per year on travel • theyspend 15-20% oftheentirecostoftravelfortheGerman population • 83%takeshorttrips (2-5 days) on average • 4 times a yearplus onelongervacationonce a year • (studybyPublicom, 2007)

  7. FavoriteDestinations • Germany: Berlin, Hamburg, Köln • Europe: Spain, London • Worldwide: USA • (studybyPublicom, 2007)

  8. How do wereachthisattractivetargetgroup?

  9. Marketing Strategies • Advertising • Public Relations • Sponsoring • Visibility • Social Media

  10. Contact: hagen@absolutpublishing.de

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