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Partnerships in Regional Marketing

Partnerships in Regional Marketing. Partnerships in Regional Marketing. The nature of partnerships Wine tourism Great River Road Wine Trail. Partnership. Mutual self interest Mutual respect Mutual understanding. Explore Wine Tourism: Management, Development & Destinations.

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Partnerships in Regional Marketing

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  1. Partnerships in Regional Marketing

  2. Partnerships in Regional Marketing • The nature of partnerships • Wine tourism • Great River Road Wine Trail

  3. Partnership • Mutual self interest • Mutual respect • Mutual understanding

  4. Explore Wine Tourism: Management, Development & Destinations Products Promotion Branding Specialty programming & events Tourist appreciation Unique experiences Niche market • Quality wines • Packaging • Accessibility • Customer service • Resource protection & enhancement

  5. The Impact of Wine, Grapes, and Grape Products on the American Economy (2007) • Overall impact: $162 Billion • Jobs: 1 million+ • Taxes: $17 billion • Wine-related tourist visits: 27 million • Wine-related tourist expenditures: $3 billion

  6. Total Economic Impact (Minnesota-2008)

  7. Events & Visitors • Wine making (3900) • Tour groups(34,000) • Wine appreciation (23,000) • Ladies nights (14,000) • Charitable (48,000) • Large groups (29.000)

  8. Minnesota Wine Trails

  9. Great River Road Wine Trail

  10. Great River Road Wine Trail • Membership - Broad area of “SE Minnesota/SW Wisconsin” - Some wineries added/some decide to drop out • Initiatve - Wine trail idea not new ( John Marshall, Marv Seppanen) - U. of M. role: Facilitator -Diverse experience

  11. Wine Trail Development Questions • What common elements tie the wineries together? • What type of organization is needed? • What talents are available to get it started? • What type of investment are we prepared to make? • How will the trail become sustainable?

  12. Wine Trail Organization • Informal - Meet via conference call - Consensus decisions (“can we live with this?” • Formal - Establish LLC - Establish bank account ($500@) - Establish brochure - Establish web site (www.greatriverroadwinetrail.org)

  13. Wine Trail Events • Grand Opening Weekend (June 20-21) • Pre-Holiday Celebration (November 14-15)

  14. Wine Trail Media Pierce County Herald Prescott Journal Rochester Women (magazine) KAAL-TV Rochester TV Des Moines Register E-mail blasts Web site links GRR web site MGGA web site

  15. Passport Program/Other Attractions

  16. 2010 & Beyond Organization & operations New members Events Marketing strategy (AVA designation) Impact on business: sales & service

  17. Contact Information For additional information, contact any member of the GRR Wine Trail or: Kent Gustafson University of Minnesota Tourism Center kgustaf@umn.edu 612-625-8274

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